INDIANAPOLIS, Aug. 8, 2017 /PRNewswire/ -- Simon, a global
leader in premier shopping, dining and entertainment destinations,
today announced that it has launched the industry's first
enterprise-wide bot on Facebook Messenger that provides a complete
concierge experience. Shoppers at all 208 Simon Malls®, The
Mills® and Premium Outlets® in North
America now have yet another option for accessing relevant
and useful information as they shop, including store and restaurant
details, hours of operation, special events, daily promotions and a
list of available amenities.
"Our concierge bot is another example of our ongoing efforts to
enhance the shopping experience at our centers," said Mikael
Thygesen, Chief Marketing Officer for Simon and head of its
innovation efforts. "Millions of Facebook Messenger users now
have access to a broad set of information about their favorite
center through Facebook Messenger."
Simon's concierge bot also provides personalized
recommendations specific to a shopper's center of choice, as
well as access to lifestyle content - tailored to the user -
drawing from 'Simon SAID', Simon's fashion, beauty and dining
publication.
"Simon is connecting the real world with the digital world,
through the latest mobile messaging technologies," says Christian
Brucculeri, CEO of Snaps, which helped developed Simon's
concierge bot. "Simon is at the forefront of the messaging
evolution and an innovator in the mall technology space. We look
forward to adding more capabilities and intelligence to this bot
over the coming months."
About Simon
Simon is a global leader in the ownership
of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North
America, Europe, and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales. For more information, visit simon.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/simon-launches-concierge-bot-on-facebook-messenger-300500370.html
SOURCE Simon