Students and educators gain a simpler route to
online resources
Accenture (NYSE: ACN), together with Pearson, the world’s
learning company, has created and launched a new digital customer
experience which will simplify and improve the user experience for
students, educators and job seekers looking to access Pearson’s
learning materials and services.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170807005113/en/
Pearson has launched a new digital
customer experience with Accenture Interactive. (Photo: Business
Wire)
The new website and content publishing platform will give users
a single “front door” to access Pearson’s education products and
services more easily and intuitively than ever. The new digital
learning experience, designed, built and delivered by Accenture
Interactive, will boost Pearson’s mission to improve access and
outcomes in education.
Accenture Interactive helped Pearson consolidate and reduce by
half more than 400,000 pages of content and 15,000 domains and
sites, to help students and educators find information more easily.
It also cut publishing time by 50% to ensure product and service
information are available more quickly.
The new digital customer experience is part of a single global
program, called OneDotCom, to transform Pearson into a digital
business. The program consolidates 30 different systems using the
Adobe Experience Cloud integrated with Salesforce.com and SAP
Hybris technologies, all aligned to user centred design principles,
to improve Pearson’s return on investment globally.
Kate James, Chief Corporate Affairs and Global Marketing
Officer, Pearson commented: “We operate in a world where students
and educators want to quickly access and use our products and
services through digital channels. We are on a continuous mission
to transform our business to meet these demands and developing
OneDotCom is an important step in designing a more relevant
experience for learners and educators.”
Simon Nixon, Global Product Owner, Pearson added: “OneDotCom
ensures we better serve the needs of our customers and learners and
keep those needs central to our vision. It has simplified our
business, improving the ROI we see from marketing and informing
richer conversations with customers. Accenture Interactive has been
a critical partner for Pearson to achieve our vision.”
The need for transformational change is being driven in large
part by the growth in on-line learning. For example, Pearson’s
university customers have shown that digital course materials can
support as much as 85-90% of undergraduate study1. Pearson has seen
its digital services revenue rise to more than two-thirds of its
overall business.
Bernie Segal, managing director, Accenture Interactive, added:
“What’s unique about the Pearson OneDotCom program is the creation
of an inspiring digital brand experience that people love to use.
This new global commercial digital organisation and new digital
technology platform also creates significant productivity savings.
Accenture Interactive’s fusion of creativity, business consultancy
and technology shows what the new breed of experience agency looks
like. We’ve been a transformation partner on Pearson’s innovation
journey and improved its productivity and cost base.”
To learn more, a short video is available here:
https://www.accenture.com/gb-en/interactive-index?src=SOMS
About Pearson
Pearson is the world’s learning company, with expertise in
educational courseware and assessment, and a range of teaching and
learning services powered by technology. Our mission is to help
people make progress through access to better learning. We believe
that learning opens up opportunities, creating fulfilling careers
and better lives. For more, visit www.pearson.com and follow us on
@Pearson.
Source: 1 Pearson 2016 annual report, Page 16 Digital
serviceshttps://www.pearson.com/content/dam/one-dot-com/one-dot-com/global/standalone/annual-report-16/01_Pearson_AR16_FULL.pdf
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive was ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more
follow us @accentureACTIVE and visit
www.accentureinteractive.com.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
411,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
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AccentureDuncan Burford, + 0208
6114826duncan.burford@accenture.com
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