Rubicon Project Launches OutStream Video Player with 300+ Publishers On Board
August 03 2017 - 9:00AM
Rubicon Project (NYSE:RUBI), the global exchange for advertising,
today announced that it has launched a new OutStream video
advertising solution and successfully rolled it out to more than
300 premium publishers on its exchange. The new, proprietary
solution leverages the widely-adopted video player from JW Player,
the world’s largest network-independent video platform.
Rubicon Project’s proprietary OutStream video
advertising technology was designed specifically to address the
common pain-points in the automated video marketplace, including
scarcity of high-quality video inventory, with decreased latency,
increased render rates and increased viewability. In addition, the
solution brings publishers unparalleled video demand from Rubicon
Project’s nearly 100 video-buying demand side platforms (DSPs)
representing tens of thousands of advertisers around the world.
“We are extremely excited to have launched our
OutStream video solution, and gratified by the immediate adoption
by hundreds of top-tier publishers around the world,” said John
Peragine, Global Head of Video, Rubicon Project. “As a seamlessly
integrated part of our unified platform, Rubicon Project’s
OutStream video solution makes it easier for publishers to create
net-new video inventory and for marketers to achieve the engagement
metrics and audience impact they seek.”
Today’s announcement comes on the heels of
OutStream video being widely lauded as a popular and increasingly
entrenched ad unit in the industry. Publishers and media buyers
alike have cited it as a primary growth driver in digital video
advertising in recent months1. Additionally, 20% of US ad sellers
reported that they planned to adopt the offering in the next year
according to research from eMarketer2. The format has risen to
prominence thanks to its ability to embed video natively within
editorial content, launching only when the video is viewable,
playing sound only upon user-initiated mouse hover, and
disappearing immediately on video completion.
“JW Player is laser-focused on empowering
publishers to deliver and monetize video across every device and
screen. Our platform offers the biggest toolbox and broadest
industry support for video advertising and can easily integrate
with any ad service,” said Jeroen Wijering, JW Player Cofounder and
Head of Product. “JW Player and Rubicon Project are both committed
to helping publishers transform digitally through video, and that's
why we are excited to be working with them and their programmatic
trading solution OutStream.”
About Rubicon ProjectFounded in
2007, Rubicon Project is one of the world’s largest advertising
exchanges. The company helps websites and apps thrive by giving
them tools and expertise to sell ads easily and safely. In
addition, the world's leading agencies and brands rely on Rubicon
Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an independent,
publicly traded company (NYSE:RUBI) headquartered in Los Angeles,
California.
1eMarketer: Primary Growth Drivers in Digital
Advertising According to US Ad Buyers vs. Sellers, Nov 2016
2eMarketer: Implementation of Select Digital Video
Ad Opportunities According to US Ad Sellers, Nov 2016
Contact
For Rubicon Project
Eric Bonach
310-207-0272
press@rubiconproject.com
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