Crown Crafts Signs Licensing Agreement with ED Ellen DeGeneres
August 02 2017 - 12:00PM
Crown Crafts Infant Products, Inc., a wholly owned subsidiary of
Crown Crafts, Inc. (NASDAQ:CRWS), announced today that it has
entered into a licensing agreement with ED Ellen DeGeneres. Under
the agreement, Crown Crafts will market and distribute a new line
of infant bedding, blankets, bibs and bath products carrying the ED
brand name.
ED is a new lifestyle brand by award-winning
entertainer and entrepreneur Ellen DeGeneres that includes a full
collection of apparel, footwear, accessories, bedding & bath,
decorative home and pet products. Inspired by her iconic style,
values and personality, the ED brand collection encourages
consumers to embrace and express their own sense of style and
individuality through all parts of their lives.
“The ED Ellen DeGeneres lifestyle brand will
bring new excitement into the industry, and we look forward to
helping expand the brand with a new range of infant bedding,
blanket, bib and bath products,” said Nanci Freeman, President and
Chief Executive Officer of Crown Crafts Infant Products. “These new
offerings will feature beautiful, sophisticated fashions and
provide more opportunities for families to celebrate the Ellen
DeGeneres personality and style.”
About ED Ellen DeGeneresED is
Ellen DeGeneres’ American lifestyle brand inspired by her iconic
style, values and personality. ED was launched in 2015 as a joint
partnership with Ellen DeGeneres and Christopher Burch, CEO of
Burch Creative Capital. With a passion for interior design,
architecture and fashion, Ellen brings her unique vision to this
beautifully designed, high-quality collection of women’s apparel,
footwear, accessories, pet products as well as home furnishings and
decor. The lifestyle brand is real, accessible and every product
feels like a personal connection between Ellen and the consumers
around the world. EDbyEllen.com
About Crown Crafts, Inc.Crown
Crafts, Inc. designs, markets and distributes infant, toddler and
juvenile consumer products, including crib and toddler bedding;
blankets; nursery accessories; room décor; burp cloths; bathing
accessories; reusable and disposable bibs; and disposable
placemats, floor mats, toilet seat covers and changing mats.
The Company’s operating subsidiaries consist of Crown Crafts Infant
Products, Inc. in California and Hamco, Inc. in Louisiana.
Crown Crafts is among America’s largest producers of infant
bedding, bibs and bath items. The Company’s products include
licensed and branded collections, as well as exclusive private
label programs for certain of its customers. The Company’s
website is www.crowncrafts.com.
Contact:
Olivia Elliott
Vice President and Chief Financial Officer
(225) 647-9124
oelliott@crowncrafts.com
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