SEATTLE, July 28, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the nation's leading
media and marketing company serving 110 million unduplicated U.S.
women and 70 percent of American millennial women, today announced
that Allrecipes.com, the world's largest digital food brand with
more than 85 million users globally and 1.5 billion visits
annually, is celebrating its 20th anniversary. Allrecipes is the
leading digital resource for home cooks of all skill levels seeking
trusted recipes, entertaining ideas, and meal solutions within a
community where they connect and find inspiration through recipes,
photos, reviews, personal collections, videos, and profiles. In
tandem with its historic anniversary, the company is rolling out a
research study investigating how digital technology has affected
and changed the ways home cooks approach their home cooking
journey.
Launched on July 28, 1997, by five
University of Washington graduate
students (originally as CookieRecipe.com, then followed by dozens
of sister sites which ultimately merged into the current site),
Allrecipes.com has seen rapid growth over two decades and emerged
as a digital food leader, tech innovator, and social media pioneer.
Allrecipes was the first digital food brand to introduce a variety
of social functions in the early 2000's including shared recipes,
reviews, ratings, profiles, photos, blogs, menus, recipe boxes and
shopping lists. Allrecipes launched its first mobile site in 2000,
followed by its first mobile app in 2008. In 2013, Allrecipes
Magazine was launched with an initial rate base of 500,000
subscribers; the magazine has grown to 1.3 million subscribers, and
an audience of 8.2 million readers. And in 2016, Allrecipes
extended its reach to include the Internet of Things (IoT) with an
Allrecipes app for smart refrigerators and Allrecipes Alexa Skill
for voice-guided devices.
Nearly 20 billion pages of recipes, reviews, videos and articles
have been viewed on the site since its inception with a new recipe
posted every two minutes. With users around the globe, cooks have
visited Allrecipes from 246 unique countries and territories and
saved nearly 370 million recipes to their digital recipe boxes.
During its peak traffic time on Thanksgiving Eve, home cooks view 165 recipes per
second and view 334 pages of recipe-related content on
Allrecipes.com.
"Allrecipes is proud to have served our global community of home
cooks for the past 20 years and we look forward to being a source
of inspiration for discovering and sharing the joy of cooking in
the years ahead," said Stan
Pavlovsky, President of Meredith Digital. "As our brand
continues to evolve, we will remain proactive in our commitment to
empower our community, meeting our members wherever and whenever
they seek recipe resources for inspiration, and instilling them
with confidence to succeed with their cooking goals no matter the
size or scope."
In celebration of Allrecipes' 20th anniversary, the brand is
introducing four super-premium editorial destinations centered on
providing cooks with the freshest new ideas and inspiration: Daily
Dish, Sweet Life, Brunchworthy and EasyHealthy – all updated daily
with Allrecipes' fastest-trending, seasonally-fresh articles,
recipes and videos. In addition, Allrecipes, Amazon, and Char-Broil
are giving 10 users the chance to win a complete grill and
accessories package - including Chef John of Food Wishes' Epic
Grilling Guide - just by using the Allrecipes Alexa Skill
between July 27 and August 3. The
city of Seattle has also joined in
the celebration by proclaiming the 20th anniversary date
of Friday, July 28th as
the official "Allrecipes.com Day."
Knowing the power of U.S. home cooks (according to comScore they
visited online food sites nine billion times in 2016, and viewed 34
billion pages of food content), Allrecipes conducted a
20th anniversary survey of nearly 1,600 digital home
cooks to find out how the availability of digital cooking resources
has influenced their home cooking behavior. Here are a few key
findings:
- Internet food and recipe sites have grown to become the top
recipe source for 58 percent of home cooks. When asked to choose
only one cooking resource to use for the rest of their lives, one
in three respondents said they would choose food and cooking
websites.
- As a result of broad access to digital recipe resources, home
cooks say they are cooking more often (76 percent), are more
adventurous (73 percent), and are more confident (63
percent).
- Seventy-five percent of digital home cooks trade recipes - with
millennial home cooks standing out as the most frequent recipe
sharers; top formats include texting (55 percent) and social
channels (40 percent).
- Digital cooking resources have streamlined the meal planning
process. Today, 63 percent of home cooks report planning most meals
of the same day as the meal, up 10 percent from 1999. Recipe
searches on Allrecipes.com now peak from 4:00 to 5:00 pm on weeknights, a full hour later
than 20 years ago. During the peak afternoon traffic period, more
than 9,900 recipes are viewed each minute on Allrecipes.com.
- Accessing digital cooking resources through mobile devices has
significantly shifted home cooks' daily cooking journeys. Using
their smartphones, 33 percent of digital home cooks and 42 percent
of millennial home cooks have viewed recipes in the past year while
shopping for groceries. Use of digital coupons and redeeming
grocery offers is also significant: 34 percent of Allrecipes'
survey respondents have redeemed digital coupons and grocery
offers. 50 percent of home cooks shop for groceries within 24 hours
of their Allrecipes.com visit
- When asked about videos and food photo sharing, 40 percent of
home cooks overall (55 percent of millennial home cooks) have
watched cooking videos, and 37 percent (50 percent of millennials)
have taken photos of recipes they prepared.
Voice-guided experiences are quickly emerging as the next major
shift in cooking behaviors: one in 10 home cooks have already
searched for recipes using their voice. Allrecipes recently
introduced its Alexa Skill for more than 60,000 recipes and 6,000
cooking technique videos for devices such as Amazon Echo, Echo Dot,
and Echo Show, which provide home
cooks with hands-free, step-by-step guidance during the entire
cooking process. These voice-activated features will make it easier
for home cooks to discover and execute recipes, while keeping their
hands free for meal preparation.
In addition to a variety of research available from the
20th Survey, Allrecipes also pulled the most searched
for, saved, and rated recipes by the Allrecipes community during
the past 20 years, which are below:
Allrecipes Most
Popular Recipes
|
Lifetime to Date
Views
|
1.
|
Good Old-Fashioned
Pancakes
|
54,228,455
|
2.
|
Easy
Meatloaf
|
41,554,649
|
3.
|
World's Best
Lasagna
|
37,567,401
|
4.
|
Best Chocolate Chip
Cookies
|
34,444,535
|
5.
|
Banana Banana
Bread
|
32,616,422
|
6.
|
Easy Sugar
Cookies
|
26,580,719
|
7.
|
Fluffy
Pancakes
|
25,027,302
|
8.
|
Basic
Crepes
|
24,851,298
|
9.
|
Slow Cooker Beef Stew
I
|
22,998,209
|
10.
|
The Best Rolled Sugar
Cookies
|
22,560,754
|
11.
|
Homemade Mac and
Cheese
|
20,608,112
|
12.
|
Best
Brownies
|
18,673,538
|
13.
|
Taco Seasoning
I
|
17,759,438
|
14.
|
Waffles I
|
17,342,224
|
15.
|
Chicken Pot Pie
IX
|
17,189,619
|
16.
|
Mom's Zucchini
Bread
|
16,991,493
|
17.
|
Alfredo
Sauce
|
16,694,843
|
18.
|
Best Steak Marinade
in Existence
|
15,665,180
|
19.
|
Slow Cooker Chicken
and Dumplings
|
15,358,426
|
20.
|
Guacamole
|
15,328,086
|
Additional lists of Allrecipes' most popular recipes by theme,
including Most Brunchworthy, Most Romantic, Best Crowd Pleasers,
Most Comforting, Picky Eater, Most Indulgent, OMG-Too Good To Be
True, Worth The Effort, Love at First Sight, Most Photogenic,
Unsung Heroes, and Best Hand-Me-Downs, can be found at Allrecipes
20th Anniversary feature http://dish.allrecipes.com/20-years/.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including
broadcast television, print, digital, mobile and video – to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners.
Meredith's National Media Group reaches more than 110 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents and
SHAPE. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including The Kraft Heinz Co., Benjamin Moore, Allergan, TGIFriday's and
WebMD.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
View original content with
multimedia:http://www.prnewswire.com/news-releases/allrecipes-celebrates-20-years-as-the-leading-global-digital-food-brand-300495340.html
SOURCE Meredith Corporation; Allrecipes