PITTSBURGH, July 20, 2017 /PRNewswire/ -- DICK'S Sporting
Goods announced today the expansion of its private label brand
Second Skin to include male and female Training apparel
products now available at over 350 DICK'S Sporting Goods
nationwide. Beginning July 28, the
expanded Second Skin line will be available in-store and
online at SecondSkin.com and dicks.com.
Launched in April 2017 and
previously only available online, Second Skin is DICK'S
Sporting Goods' complete line of technology-rich apparel designed
to support high-intensity athletes participating in CrossFit,
Obstacle Course Racing, long distance running, triathlons and other
emerging fitness activities.
The initial offering of Second Skin was limited to compression
apparel that was only available online. The expanded assortment
brings premium-quality Training apparel to DICK'S Sporting Goods
stores across the country, providing this growing and currently
underserved group of athletes a more robust product offering.
"Every detail that went into creating Second Skin products is
focused on the athlete, and we've always puts performance first,"
said Ryan Eckel, Vice
President of Brand Marketing, DICK'S Sporting Goods. "These
athletes are doing incredibly intense fitness routines and need
high levels of support and protection from their training
gear."
Second Skin products bring together the perfect blend of
fit, function, sophistication, and premium-technology at
competitive price points. Key pieces of the new Training apparel
line include a variety of tops, bottoms, layering pieces and
outerwear for men and women ranging in price from $35 to $150.
"Second Skin is a brand that understands what athletes like
myself need to succeed while training and competing," said
Second Skin ambassador and elite Obstacle Course Racer,
Hunter McIntyre. "I am
excited that Second Skin will be more widely-accessible, so
other Obstacle Course Racers and high-intensity athletes have
access to the apparel that I've loved using over the past several
months."
Joining McIntyre, Second Skin will continue working with
premiere athlete, Best-Selling Author and Second Skin ambassador
Christmas Abbott, as well
as more than 200 athletes, trainers and mentors across a variety of
fitness communities.
For more information, please visit SecondSkin.com. Customers can
also follow the latest news from Second Skin by liking the
Second Skin Facebook page – Second Skin Gear – or following
the Instagram handle - @SecondSkinGear.
About DICK'S Sporting Goods, Inc.
Founded in 1948,
DICK'S Sporting Goods, Inc. is a leading omni-channel sporting
goods retailer offering an extensive assortment of authentic,
high-quality sports equipment, apparel, footwear and accessories.
As of April 29, 2017, the Company
operated more than 690 DICK'S Sporting Goods locations across
the United States, serving and
inspiring athletes and outdoor enthusiasts to achieve their
personal best through a blend of dedicated associates, in-store
services and unique specialty shop-in-shops dedicated to Team
Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and
Footwear. Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores, as well as DICK'S Team Sports
HQ, an all-in-one youth sports digital platform offering free
league management services, mobile apps for scheduling,
communications and live scorekeeping, custom uniforms and FanWear
and access to donations and sponsorships. DICK'S offers its
products through a content-rich eCommerce platform that is
integrated with its store network and provides customers with the
convenience and expertise of a 24-hour storefront. For more
information, visit the Press Room or Investor Relations pages at
dicks.com.
Contact: press@dcsg.com
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SOURCE DICK'S Sporting Goods