HOFFMAN ESTATES, Ill.,
July 20, 2017 /PRNewswire/ -- Sears
Holdings (NASDAQ: SHLD) announced today the launch of Kenmore
products on Amazon.com, as well as the integration of the full line
of Kenmore Smart appliances with Amazon Alexa. This marks the
broadest distribution of Kenmore, America's most trusted home
appliance brand, outside of Sears branded stores and related online
retail platforms. Kenmore Smart connected room air conditioners
integrated with Alexa are now available on Amazon.com. The
distribution on Amazon.com is planned to be expanded to the full
line of Kenmore home appliances in all U.S. market segments, with
Kenmore, Sears Home Services, and Innovel Solutions providing
white-glove service for delivery, installation and extended product
protection for a full range of home appliances.
"We continuously look for opportunities to enhance the reach of
our iconic brands to more customers and create additional value
from our assets," said Edward S.
Lampert, Chairman and Chief Executive Officer of Sears
Holdings. "The launch of Kenmore products on Amazon.com will
significantly expand the distribution and availability of the
Kenmore brand in the U.S. At the same time, Sears Home Services and
our Innovel Solutions unit will benefit from the relationship as
more customers experience their quality services for Kenmore
products purchased on Amazon.com."
The Kenmore Smart skill for Amazon Alexa enables customers to
control their Kenmore Smart home appliances by simply asking Alexa,
such as changing the temperature on their air conditioner without
leaving the sofa by saying: "Alexa, tell Kenmore Smart to set my
air conditioner to 70 degrees." Customers can enable the Kenmore
Smart skill in the Alexa Skill Store, link their account and then
begin asking Alexa to interact with their Kenmore Smart
appliances.
"Voice is a natural interface for the smart home, so we're
thrilled that customers can now simply ask Alexa to interact with
their Kenmore Smart appliances," said Charlie Kindel, Director of Alexa Smart Home. "We're excited that Kenmore
has added Alexa functionality to these products and we think
customers will love the convenience of cooling their home, starting
their laundry, and more, using only their voice."
"Working with Amazon is perfectly aligned with our omni-channel
strategy to unleash the power and service of Kenmore and support
the brand's growth," said Tom Park,
President of Kenmore, Craftsman and DieHard brands at Sears
Holdings. "This collaboration is the first of its kind for Kenmore,
broadening its accessibility to the next generation of American
families outside of Sears branded retail channels."
Terms of the deal were not disclosed.
About Sears Holdings Corporation
Sears Holdings
Corporation (NASDAQ: SHLD) is a leading integrated retailer focused
on seamlessly connecting the digital and physical shopping
experiences to serve our members - wherever, whenever and however
they want to shop. Sears Holdings is home to Shop Your
Way®, a social shopping platform offering members
rewards for shopping at Sears and Kmart as well as with other
retail partners across categories important to them. The Company
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation, with full-line and specialty retail stores
across the United States. For
more information, visit www.searsholdings.com
About the Kenmore Brand
The Kenmore Brand is an
industry leader in delivering trusted performance in the home with
smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance
brand for over 100 years, the Kenmore brand continues to give
consumers more time, efficiency and improved results for better
living with industry-leading products across small and large
appliance categories. For more information, visit www.kenmore.com,
www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
Forward-Looking Statements
This press release contains forward-looking statements intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Whenever used,
words such as "will," "expect," and other terms of similar meaning
are intended to identify such forward-looking statements.
Forward-looking statements, including these, are based on the
current beliefs and expectations of our management and are subject
to significant risks, assumptions and uncertainties, many of which
are beyond the Company's control, that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements. Detailed descriptions
of risks, uncertainties and factors relating to Sears Holdings are
discussed in our most recent Annual Report on Form 10-K and other
filings with the Securities and Exchange Commission. While we
believe that our forecasts and assumptions are reasonable, we
caution that actual results may differ materially. We intend the
forward-looking statements to speak only as of the time made and do
not undertake to update or revise them as more information becomes
available, except as required by law.
News Media Contact:
Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com
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SOURCE Sears Holdings Corporation