Chicago Communications Community Recognizes Zebra Technologies for Intelligent Enterprise Campaign
July 14 2017 - 6:02PM
Business Wire
Zebra’s B2B marketing campaign wins two PR
awards and receives five total industry nominations
Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader
in rugged mobile computers, barcode scanners and barcode printers
enhanced with software and services to enable real-time enterprise
visibility, announced its “Intelligent Enterprise” campaign has
earned two notable communications industry awards, the Golden
Trumpet Award and Skyline Award in the B2B marketing category.
Among the most prestigious awards in the Midwest, the Golden
Trumpet Award is sponsored by The Publicity Club of Chicago (PCC)
and honors distinguished individual achievement of public relations
and communications. The Skyline Awards program is an annual
competition organized by the Public Relations Society of America
(PRSA) that recognizes projects and programs demonstrating
excellence in the communications field. Zebra’s Intelligent
Enterprise campaign was also a finalist in the North America SABRE
Awards, the In2 SABRE Awards and the North American Excellence
Awards.
KEY FACTS ON ZEBRA’S AWARD-WINNING INTELLIGENT ENTERPRISE
CAMPAIGN
- The campaign highlights Zebra as
enabling “The Intelligent Enterprise” which maximizes the potential
of the Internet of Things (IoT).
- The approach was to co-create an
industry movement focusing on how IoT can be applied within the
enterprise world. As physical assets are given a digital voice, the
Intelligent Enterprise allows businesses to be more efficient and
make better, more informed decisions with improved real-time
visibility.
- Achieving greater Enterprise Asset
Intelligence offers organizations an inside look at what is
happening in their operations, the ability to quickly analyze the
information and a platform to act on it to reach higher levels of
growth, productivity, and service.
- The campaign resulted in notable pieces
of media coverage in The Wall Street Journal, Chicago Tribune,
Forbes, CNET, Huffington Post, Fox News, San Francisco Chronicle
and Re/Code.
SUPPORTING QUOTE
Jeff Schmitz, Chief Marketing Officer, Zebra
Technologies
“Our Intelligent Enterprise campaign is unique as it takes a
‘show, not tell’ approach. Every aspect involves experiential
elements creating immersive touchpoints for customers, partners,
media, and other influencers. Our objective is to share proof
points on how Zebra helps our customers become as smart and
connected as the world we live in.”
ABOUT ZEBRA
With the unparalleled operational visibility Zebra (NASDAQ:
ZBRA) provides, enterprises become as smart and connected as the
world we live in. Real-time information – gleaned from visionary
solutions including hardware, software and services – give
organizations the competitive edge they need to simplify
operations, know more about their businesses and customers and
empower their mobile workers to succeed in today’s data-centric
world. For more information, visit www.zebra.com or sign up for our
news alerts. Follow us on LinkedIn, Twitter and Facebook.
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp.,
registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2017 ZIH
Corp. and/or its affiliates. All rights reserved.
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Zebra TechnologiesTherese Van Ryne+1-847-370-2317therese.vanryne@zebra.com
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