Veritone and B6A Collaborate to Deliver Unique Video Analytics and Insights with Artificial Intelligence
July 13 2017 - 9:00AM
Business Wire
Veritone® Inc. (NASDAQ: VERI), a leading provider of artificial
intelligence (AI) insights and cognitive solutions, and Block Six
Analytics, Inc. (B6A), a sponsorship ROI technology and analytics
company, today announced that they have entered into an agreement
to integrate their technology platforms to enable both companies’
customers to leverage AI to better collect, analyze, and assess the
value of sponsorships and branded integrations present in broadcast
and digital media.
The planned integration of Veritone and B6A product offerings
will provide customers of both companies with unique insights
through AI-derived analytics in service of the broadcast and
streaming media portion of the global sponsorship market, which is
projected to total $62.8 billion in 2017.
The Veritone Platform offers a unified AI solution based on an
open ecosystem of cognitive tools and powerful applications to
capture, index, and search broadcast and digital content. Veritone
will use outputs from the Block Six Analytics Media Analysis
Platform (MAP), within B6A’s Partnership Scoreboard™ platform, for
enhanced logo detection and valuation. MAP uses a combination of
machine and computer vision to automatically determine the
placement, prominence, and length of time that a logo or other
object appears within different media.
“We are delighted to take the first step of integrating B6A’s
capabilities into the Veritone Platform,” said Ryan Steelberg,
president of Veritone. “The number of our customers asking for a
valuation solution for sponsorship and branded integrations that
span multiple media channels is growing, and the innovative B6A
offering will allow our users to access valuations effectively and
efficiently.”
Through the partnership, B6A will enhance its cognitive and
analytic capabilities by incorporating additional AI engines from
the Veritone Platform, including natural language processing (NLP),
face recognition, translation, and optical character recognition
(OCR).
“Veritone’s ability to rapidly index and cognitively extract
rich metadata from broadcast and digital media will enable B6A to
maximize the value of MAP,” said Adam Grossman, chief executive
officer of B6A. “This integration will further Veritone and B6A
efforts to better serve our clients, develop new products, and
facilitate our continued growth as industry leaders in machine
learning and artificial intelligence.”
About Veritone
Veritone, Inc. is a leading artificial intelligence company that
has developed the Veritone Platform, which unlocks the power of
AI-based cognitive computing to transform and analyze unstructured
public and private audio and video data for clients in the media,
politics, legal and law enforcement industries. The open platform
integrates an ecosystem of best-of-breed cognitive engines and
powerful applications, which are orchestrated together to reveal
valuable, multivariate insights from users’ data. To learn more
about Veritone, please visit Veritone.com
About Block Six Analytics, Inc.
Block Six Analytics (B6A) analytics-fueled technology enables
companies to maximize ROI on their sports sponsorship spend across
all advertising channels. Our machine learning technology helps our
clients generate incremental revenue growth and reduce reporting
costs. We use our technology and analytics to determine the value
of television-viewable billboards, signage, calls-to-action, and
social media conversation. B6A ensures that buyers and sellers of
sports sponsorship have the information they need to make the best
data-driven decisions for their organizations. To learn more about
B6A, please visit blocksixanalytics.com.
Safe Harbor Statement
This news release contains forward-looking statements, including
without limitation statements regarding the parties' intent to
enter into an agreement, the integration of the Veritone Platform
with Block Six Analytics’ products, the expected size of the global
sponsorship market and the expected benefits to Veritone, Block Six
Analytics and their respective customers. Without limiting the
generality of the foregoing, words such as "may," "will," "expect,"
"believe," "anticipate," "intend," "could," "estimate" or
"continue" or the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements. Assumptions relating
to the foregoing involve judgments and risks with respect to
various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Block Six
Analytics and Veritone. Although Block Six Analytics and Veritone
believe that the assumptions underlying the forward-looking
statements are reasonable, any of the assumptions could prove
inaccurate and, therefore, there can be no assurance that the
results contemplated in forward-looking statements will be
realized. In light of the significant uncertainties inherent in the
forward-looking information included herein, the inclusion of such
information should not be regarded as a representation by Block Six
Analytics and Veritone or any other person that their objectives or
plans will be achieved. Neither Block Six Analytics nor Veritone
undertakes any obligation to revise the forward-looking statements
contained herein to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20170713005184/en/
VeritoneBLASTmedia for VeritoneKimberly Jefferson, 317-806-1900
ext.104kim@blastmedia.comorBlock Six Analytics (B6A)Peter Stein,
207-390-0528Business Development
Managerpeter.stein@blocksixanalytics.com
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