NEW YORK, June 22, 2017 /PRNewswire/ -- StreetEasy®,
New York City's leading real
estate marketplace, today announced that many of the city's leading
residential real estate firms are now leveraging the Premier Broker
program, a platform that enables brokerages to purchase buyer leads
on StreetEasy, Zillow® and Trulia® for-sale listings and then
distribute them to their agents. Premier Broker is a robust,
enterprise-level program that bundles buyer leads, concierge
services for immediate lead follow-up, software to manage client
communication and agent performance coaching that helps increase
conversion on behalf of brokers and team leads across the
country.
Among the city's largest firms, Premier Broker partners include
The Corcoran Group, Douglas Elliman,
BOND Real Estate and Nest Seekers.
Premier Broker, Zillow Group's advertising platform designed
specifically for brokers, became available on StreetEasy with the
launch of Premier Agent® on StreetEasy earlier this year. The
platform helps streamline the management of buyer leads from
StreetEasy, Zillow and Trulia with the support of exclusive,
tailored tools and services for teams and brokerages. Such tools
include a custom-built customer relationship management (CRM)
platform to handle all their agents' new buyer leads, a lead
conversion training series and a monthly accountability analysis
that gives brokers insight into areas of success and where there is
opportunity for improvement among their agents.
"Brokerages are incredible partners for us and Premier Broker
allows StreetEasy to offer tools and services that are tailored
towards the needs of brokerages and teams for the first time,"
said Susan Daimler, general manager of StreetEasy. "This
program is a tremendous opportunity for both brokerages and their
agents to better understand how to convert internet leads and
provide the best experience for buyers, and we're excited about
this strong adoption on StreetEasy since launch."
From our partners:
- "For agents interested in identifying new opportunities for
developing their business, they see this as a potential tool that
can expand their customer base," said Pamela Liebman, President and CEO of The
Corcoran Group.
- "One of our priorities is to provide agents with the support
they need to stand out and leverage technology that helps them
conduct and grow their businesses as efficiently and effectively as
possible," said Noah Freedman,
Principal Broker at BOND Real Estate. "Premier Broker naturally
aligns with this priority. It's a new way for us to facilitate
connections with buyers, and we think BOND agents are very well
equipped to capitalize on this opportunity."
This announcement continues StreetEasy's expansion of its
marketing and business services for New
York City real estate professionals to help them maximize
business opportunities and connect them to thousands of
New York buyers, sellers and
renters. Additional offerings include Premier Agent on StreetEasy,
Building Experts, StreetEasy PRO and Featured Listings
programs.
About StreetEasy:
StreetEasy is New York City's leading local real estate
marketplace on mobile and the web, providing accurate and
comprehensive for-sale and for-rent listings from hundreds of real
estate brokerages throughout New York
City and the major NYC
metropolitan area. StreetEasy adds layers of proprietary data and
useful search tools to help home shoppers and real estate
professionals navigate the complex real estate markets within the
five boroughs of New York City, as
well as Northern New Jersey and
the Hamptons.
Launched in 2006, StreetEasy is based in the Flatiron
neighborhood of Manhattan.
StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and
ZG).
StreetEasy, Zillow and Premier Agent are registered trademarks
of Zillow, Inc. Trulia is a registered trademark of Trulia,
LLC.
(ZFIN)
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SOURCE StreetEasy