Looking Good Isn’t Cheap: Groupon Finds People Will Spend Almost a Quarter of a Million on Their Appearance Over Their Life...
June 21 2017 - 5:14PM
Business Wire
- Women who said they routinely spend
money on their appearance will shell out almost a quarter of a
million dollars ($3,756 year, $313 month) throughout their lifetime
vs. $175,680 ($2,928 year, $244 month) for men who said that they
do the same
- More than one-fourth of all
appearance-related spending is on the face ($51,120)––more than any
other body part or area
- Women spend the most on facials,
haircuts, makeup, manicures and pedicures, and men spend the most
on facial moisturizers, gym memberships, hand cream, shaving
products and supplements
- Weight, hair and skin quality were
identified as the top appearance concerns by both men and
women
Groupon––one of the largest local ecommerce marketplaces of
beauty salons and spas in the United States––celebrated the
official start of summer by asking 2,000 Americans about how much
money they regularly spend on their appearance and uncovered some
interesting trends. The women surveyed who said they routinely
spend money on their appearance spend an average of $3,756 a year
(or $313 a month), which adds up to $225,360 throughout their
entire lifetime (ages 18-78). Male respondents who said that they
do the same spend an average of $2,928 per year (or $244 a month),
totaling $175,680 or about one-fourth less than women throughout
their lifetime. The survey conducted in recognition of Groupon’s
summer Pop Up Party beauty collection––running through June
23––also revealed that more than one-fourth of all
appearance-related spending is on the face ($51,120), which is more
than any other body part or area.
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According to Groupon, the women surveyed
who said they routinely spend money on their appearance spend an
average of $3,756 a year (or $313 a month), which adds up to
$225,360 throughout their entire lifetime. (Graphic: Business
Wire)
“Summer is the most popular season to take full advantage of all
of the quality and affordable beauty treatments and services
available to help you look and feel your best,” said Silvija
Martincevic, vice president and general manager of health, beauty
and wellness at Groupon. “Whether it’s a trip to the beach, a
wedding or a family vacation, Groupon makes it easy for you to get
the most out of your warm weather adventures––and to look great in
selfies.”
The survey, conducted by market researchers OnePoll and
commissioned by Groupon, found that women spend almost twice as
much on their face on average than men ($91 vs. $51 per month)––a
gap which is largely driven by makeup purchases. Interestingly, the
survey results indicated that people in their 30s on average spend
more on facial moisturizer and anti-aging products than people in
their 40s, 50s or 60s. And despite their youthfulness, people in
their 20s spend more on average on makeup than any other age
group.
Participants spend $58 per month on haircuts, products and
shaving supplies, with women spending more overall on average than
men. Fitness fanatics spend nearly $106 per month on gym
memberships, classes, supplements and apps, with men spending more
overall on average than women.
Respondents also indicated that they become more content with
their appearance as they get older. When asked if they wanted more
money to spend on their appearance if given the chance, half of
those in their 60s said they would turn down the opportunity
compared with only a quarter of those in their 20s.
“These lifetime figures show an incredible amount is put towards
improving and maintaining our appearances,” Martincevic added. “No
matter your age or gender, we're all concerned with looking and
feeling great and finding ways to do that without breaking the bank
can make all the difference.”
Through its Pop Up Party collection, Groupon is offering a
number of ways for people to save money and look their best this
summer by visiting the following well-known places:
- The Spa at PGA National Resort (Palm
Beach Gardens, Fla.)
- King Spa (New York, Dallas)
- Relache Spa at Gaylord Palms
(Orlando)
- Imperial Health Spa (Los Angeles, Las
Vegas)
- Four Seasons Hotel Spa (Chicago,
Toronto)
- Paul Mitchell The School (approximately
50 locations across the United States)
- Prema Health (Calgary)
- Hand and Stone (Atlanta, Charleston,
S.C., Cincinnati, Long Island, N.Y., Minneapolis, Salt Lake City,
Ventura County, Calif.)
- Dry Bar ( Boerum Hill, N.Y., Grapevine,
Texas, Las Vegas, Los Angeles, New York, Orange County, Calif.,
Washington D.C., White Plains, N.Y., Williamsburg, N.Y.)
- Chung Dam Spa (Philadelphia)
- Blo Blow Dry Bar (Jacksonville, Fla.,
New York, Washington D.C.)
- Tan FX Tanning Studio & Boutique
(Dartmouth, Fort McMurray, Lethbridge, Saskatoon, Regina,
Winnipeg)
- Bell Tower Salon and Spa
(Wyomissing)
- Hiatus Spa + Retreat (Austin,
Texas)
Pop Up Party also offers extra savings throughout all three
days:
- Wednesday, June 21 - Receive up to 80
percent off* all health, beauty and wellness deals in the
collection
- Thursday, June 22 - ‘Buy more, save
more’ by entering the code PARTY**, including $10 off $40, $20 off
$75, $30 off $100 and $50 off $150
- Friday, June 23 - Receive an extra 20
percent off all health, beauty and wellness deals using the promo
code POP20***
To view the entire Pop Up Party collection, please visit
https://www.groupon.com/occasion/pop-up-beauty.
"Groupon" is a registered trademark of Groupon, Inc. All other
names used may be trademarks owned by their respective holders.
*Prices as marked. 6/21 only. Valid on select deals and in
select cities
**Valid on 1 local Beauty & Spas unit per transaction; max 3
uses total per customer. 6/22 only. Exclusions apply. Full details:
gr.pn/promofaq
***Valid only on Beauty & Spa deals. 1 unit per transaction;
max 3 uses per customer. Up to $50 discount per deal. 6/23 only.
Exclusions apply. Full details:gr.pn/promofaq
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
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GrouponNick Halliwell312.999.3812nhalliwell@groupon.com
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