IPG Hosts Global Women of Color Summit at Cannes Festival of Creativity
June 20 2017 - 3:41PM
New Research to
Reveal the Impact of Gender Diversity Efforts on Women of
Color
Breakfast to
Feature Top Marketers, Media Partners and Global Film Icon Halle
Berry
Cannes, FRANCE - June 20, 2017 - Interpublic Group
(NYSE: IPG) announced today that the company is hosting a summit at
the Cannes Festival of Creativity to focus on the communication
industry's gender diversity efforts and their impact on global
women of color. "THROUGH NEW EYES: The IPG Women's Breakfast" will
be available for viewing on Wednesday June 21st,
beginning at 9:00 AM CET, via Facebook Live on IPG's Facebook page,
https://www.facebook.com/InterpublicGroup/.
At the summit, new proprietary research
co-commissioned by Refinery29, National Geographic and IPG will
provide fresh insights into women of color - women from diverse
non-white racial, ethnic, national and cultural backgrounds - who
have been underrepresented in gender conversations thus far.
"THROUGH NEW EYES" will also feature a talk from
comedian and disability advocate Maysoon Zayid; a panel discussion
with top global marketers moderated by the BBC's Zeinab Badawi; and
a one-on-one conversation with Editor-in-Chief of Teen Vogue Elaine Welteroth and Halle Berry, the
Academy Award-Winning Actress, Producer and Founder of
HALLEWOOD.
Michael Roth, Chairman and CEO of IPG and host of
the breakfast, stated: "We launched our popular annual Cannes event
in 2011 to raise awareness of the need for more gender diversity in
the industry and to challenge the industry to make progress. Since
then, gender equality has become a common topic at Cannes and at
industry programs around the world. But when you look around these
rooms - even at IPG's own events - you see that women of color are
underrepresented in the conversations. It's a business imperative
to change the status quo, and that's the process we want to begin
with this summit."
"Our research shows that the range of unique
aspects of identity that women use to define themselves now
requires marketers and the content they create to begin addressing
personal identifiers rather than traditional demographics,"
commented Brooke Hinton, Insights Manager at Refinery29, who will
co-present the research findings at the summit.
Heide Gardner, Chief Diversity and Inclusion
Officer for IPG, stated: "Global women of color make up the largest
untapped labor force for our industry and the largest consumer
marketplace for our clients. This year's breakfast will serve as a
platform to build awareness and a call to action to adapt gender
equality approaches to include women of more diverse backgrounds
for our workforce, and to be more thoughtful in our marketing when
it comes to the concerns and interests of these women."
"THROUGH NEW EYES" is intended to shed light on
the truth that women have many group identities outside of gender -
nationality, race, ethnicity, sexual orientation, motherhood, work,
skin tone and other dimensions of diversity. This summit will
explore how intersections of identities can affect women's
perceptions and experiences with media, brands, careers and
fans.
# # #
About Interpublic
Interpublic is one of the world's leading
organizations of advertising agencies and marketing services
companies. Major global brands include Craft, FCB (Foote, Cone
& Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton
Worldwide, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group,
Octagon, R/GA, UM and Weber Shandwick. Other leading brands include
Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch,
Hill Holliday, ID Media and The Martin Agency. For more
information, please visit www.interpublic.com.
# # #
Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: INTERPUBLIC GROUP OF COMPANIES, INC. via
Globenewswire
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