Silva Sweden AB Agrees to Acquire the North American Silva Trademark from Johnson Outdoors Inc.
June 20 2017 - 9:28AM
Johnson Outdoors Inc. (Nasdaq:JOUT), a leading outdoor recreation
equipment company, announced today that in cooperation with Silva
Sweden AB the two companies have come to terms for Silva Sweden AB
to acquire the Silva trademark rights in North America. This
transaction will provide Silva Sweden with the global trademark
rights to the Silva brand. The two companies have signed a transfer
agreement with the intent to close the sale on January 4, 2018.
“We are happy that Silva Sweden is now able to have a global
brand,” said Bill Kelly, Group Vice President at Johnson Outdoors.
“With their strong position in performance compasses and a broad
assortment of additional products, they are well positioned to grow
the global business and ensure that the Silva brand thrives moving
forward.”
For the remainder of 2017, Johnson Outdoors will continue to
service the North American market. Effective immediately, Silva
Sweden AB will begin the sell-in process for 2018. Silva Sweden AB
will partner with Liberty Mountain Sports as the exclusive
distributor in the United States and with Rock Gear Distribution in
Canada.
“We are excited to acquire the North American trademark rights
to the Silva brand,” said Richard Jägrud, CEO of Silva Sweden AB.
“The transaction allows Silva to sharpen its focus on growing our
core capabilities, accelerating growth and offering greater support
to a global network of Silva dealers.”
ABOUT JOHNSON OUTDOORS INC.JOHNSON OUTDOORS is
a leading global outdoor recreation company that inspires more
people to experience the awe of the great outdoors with innovative,
top-quality products. The company designs, manufactures and
markets a portfolio of winning, consumer-preferred brands across
four categories: Watercraft Recreation, Fishing, Diving and
Camping. Johnson Outdoors' iconic brands include: Old Town®
canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle®
paddles; Extrasport® personal flotation devices; Minn Kota® fishing
motors, batteries and anchors; Cannon®downriggers; Humminbird®
marine electronics and charts; SCUBAPRO® dive equipment; Jetboil®
outdoor cooking systems; Eureka!® camping and hiking equipment.
Visit Johnson Outdoors at http://www.johnsonoutdoors.com
ABOUT SILVA SWEDEN ABSILVA SWEDEN AB has
developed and sold high-quality outdoor gear, including headlamps
and compasses, since 1933. The products are renowned for their
innovative design and outstanding technical functionality. All
products are developed in Sweden and tested in the harsh Nordic
environment and weather conditions. Silva is owned by Karnell since
2011. Karnell is an investment company that manages institutional
capital by investing in small and medium-sized unlisted Nordic
companies. Karnell is an active and long-term owner that develop
their portfolio companies together with corporate executive teams.
Read more about Silva at www.silva.se and Karnell at
www.karnell.se
AT JOHNSON OUTDOORS INC.
DAVID JOHNSON
VP & CHIEF FINANCIAL OFFICER
262-631-6600
PATRICIA PENMAN
VP – GLOBAL MARKETING SERVICES & COMMUNICATION
262-631-6600
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