JCPENNEY WELCOMES LIBBY EDELMAN FASHION BRAND FEATURING MODERN DESIGNS FOR THE EVERYDAY WOMAN
June 12 2017 - 10:04AM
Legendary Footwear
Designer Brings Exclusive Collection of Shoes, Handbags, Apparel
and Accessories to 500 JCPenney Stores
PLANO,
Texas - (June 12, 2017) -
JCPenney [NYSE: JCP] is stepping up its fashion game with the debut
of Libby Edelman®, a lifestyle brand featuring irresistible fashion
for time-strapped women. Inspired by Libby Edelman, creative
visionary and co-creator of Sam & Libby® and Sam Edelman®
footwear, the exclusive namesake brand boasts footwear, handbags,
casual clothing and accessories that exude effortless style for a
busy life. A special preview collection spotlighting summer
dresses, casual footwear and lightweight crossbody bags debuts in
500 stores and at JCPenney.com beginning July 14, followed by a
full launch on Sept. 8. The complete fall line-up will include a
wider assortment of embroidered boots, sleek totes, feminine
blouses in striking prints, layering jackets, versatile dresses,
scarves, necklaces and trend hosiery.
"As we move to revitalize our
women's business at JCPenney, we want to attract new customers by
expanding our women's contemporary assortment and infusing newness
into our brand portfolio through unique designer partnerships,"
said John Tighe, chief merchant for JCPenney. "Libby Edelman is the
latest collection to showcase this new strategy as we move toward
meeting customer demand for more trendy, casual fashion."
The Libby Edelman brand will
encompass an eclectic mix of free-spirited looks offering modern
pieces influenced by seasonal trends. In July, a selection of
fashion sneakers, ankle-strap flats, peep-toe booties and crossbody
handbags with embroidery and grommet accents will perfectly
complement a limited edition of summer dresses. September will mark
the debut of the full Libby Edelman lifestyle collection featuring
shoes, handbags, apparel, fashion jewelry, accessories and hosiery,
which will be prominently displayed throughout the women's
floor.
"As a busy working mom, I always
wanted clothes, shoes and accessories with a simple, elegant and
unique feel that made putting together a great look effortless. The
Libby Edelman collection is ideal for every woman who has this
similar desire," said Libby Edelman. "While the collection
simplifies everyday wardrobe choices, my hope is to give women the
freedom and inspiration to combine pieces from the collection in
ways that help them express new aspects of their personal
style."
Rooted in footwear, Libby Edelman
will offer signature fashion flats, stacked heels, sling-back pumps
and calf-high boots. The handbag collection will include a
compelling mix of styles from suede hobo bags with tassels to chic,
functional totes. Both will have elevated luxe details such as
velvet fabrics and shiny embellishments for perfect trend-relevant
looks. Apparel will include blouses, dresses, pants and jackets
that blend floral and leopard prints, as well as tribal patterns
with fall colors such as olive, blue, burgundy and purple. Chokers,
pendants, statement earrings, bangles, scarves, belts and
contemporary hosiery will inspire shoppers to create a head-to-toe
look.
Libby Edelman will personally host
the #SoWorthIt video series and serve as a mentor to modern
American moms by sharing tips on how to achieve great style for a
busy life. Customers can access the series through the JCPenney
YouTube channel at www.youtube.com/jcpenney. The Libby Edelman
collection will be shared, posted and pinned across multiple
JCPenney social media channels, including Instagram and Pinterest,
in addition to traditional marketing channels.
For images of the Libby Edelman collection, please
visit:
http://www.jcpnewsroom.com/news-releases/2017/0612_libby_edelman.html.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
J C Penney (NYSE:JCP)
Historical Stock Chart
From Mar 2024 to Apr 2024
J C Penney (NYSE:JCP)
Historical Stock Chart
From Apr 2023 to Apr 2024