Majority country admit Father's
Day is not as celebrated as Mother's
Day
TORONTO, June 12, 2017 /CNW/ -- This Sunday,
when Canadians are meant to be celebrating dear old Dad, it appears
his special day may not in fact be top of mind. According to a
recent survey by savings destination RetailMeNot.ca, nearly half of
Canadians (49 per cent) state Father's
Day is not a big deal in their family. While the majority of
Canadians agree that Dad cares about his celebration, seven out of
ten Canadians admit he doesn't get as big of an acknowledgment on
Father's Day as Mom does on Mother's
Day.
Don't let Dad's strong exterior deceive you, he wants to be
shown the love. In fact, 40 per cent of Dads are likely to be
upset over a forgotten Father's Day. But even those who are
looking to celebrate dad are reigning in their spending compared to
Mother's Day - Canadians plan to
spend nearly $50 less on Dad than
they spent on Mom ($136 vs.
$184).
With those funds, the top gifts Canadians plan to purchase for
Father's Day (and the average spend
associated) are:
- Card ($8.50)
- Dinner ($82)
- Gift card ($47)
"Dads typically don't ask for much. In fact, the number one
thing they want for Father's Day is a
simple dinner at home, indicating they just want to spend time with
family," says Sara Skirboll,
Shopping & Trends Expert for RetailMeNot. "Why not take this
one step further and gift him something that will bring you
together, such as a pair of baseball gloves or a GPS for a fun
family road trip. You can give Dad what he wants and more,
while staying in budget with some savvy spending, such searching
for a promo code or deal before cashing out."
Sara's Top Father's Day Gift
Recommendations
- Get outside – Take advantage of Canada's 150th and the great travel
deals. Plot out a trek or camping trip and give Dad the gift of
experience for the two of you.
- Many hands make… less expensive gifts – Father's Day should be celebrated by the whole
family! Pool together with the rest of your family and gift Dad
that item he has been lusting over. For the techie, check out
retailers like Best Buy who have some great sales heading into
Dad's Day.
- King of the grill – With most Dads hoping for a dinner
at home with the family this year in celebration of Father's Day, take advantage of the spill over
sales from May and grab some grilling items Dad can enjoy all
season long.
Other survey findings include:
- Bitter boys: 81 per cent of men believe Mom's Day
outshines Father's Day, compared to
only 65 per cent of women;
- Alberta hearts Dad:
Albertans plan to spend $151 on dad
this Father's Day, $15 more than the national average and
$36 more than Ontarians ($115);
- Cough up kids: Sixty-three per cent of the country agree
the kids should cover the cost of celebrating Father's Day.
RetailMeNot.ca regularly conducts consumer trend and spending
surveys.
About the survey:
From April
5th to April 6th, 2017 an online survey was conducted among
1,514 randomly selected Canadian adults who are Angus Reid Forum
panelists. The margin of error—which measures sampling
variability—is +/- 2.5%, 19 times out of 20. The results have been
statistically weighted according to education, age, gender and
region (and in Quebec, language)
Census data to ensure a sample representative of the entire adult
population of Canada.
Discrepancies in or between totals are due to rounding.
About RetailMeNot, Inc.
RetailMeNot
(http://www.retailmenot.com/corp/) is a leading digital savings
destination connecting consumers with retailers, restaurants and
brands, both online and in-store. The company enables consumers
across the globe to find hundreds of thousands of digital offers
and discounted gift cards to save money while they shop or dine
out. During the 12 months ended December 31,
2015, RetailMeNot, Inc. experienced over 718 million visits
to its websites. It also averaged 23.2 million mobile unique
visitors per month during the three months ended December 31, 2015. RetailMeNot, Inc. estimates
that approximately $4.8 billion in
retailer sales were attributable to consumer transactions from paid
digital offers in its marketplace in 2015, more than $600 million of which were attributable to its
in-store solution. The RetailMeNot, Inc. portfolio of websites and
mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in
Canada; VoucherCodes.co.uk in the
United Kingdom; retailmenot.de in
Germany; Actiepagina.nl in
the Netherlands; ma-reduc.com and
Poulpeo.com in France;
RetailMeNot.es in Spain,
RetailMeNot.it in Italy and
GiftCardZen.com and Deals2Buy.com in North America. RetailMeNot, Inc. is listed on
the NASDAQ stock exchange under the ticker symbol "SALE." Investors
interested in learning more about the company can visit
http://investor.retailmenot.com.
For interview requests or more information, please contact:
Tara-Kay Palermo
Citizen Relations
416 306 6652 office
905 914 7713 mobile
tara-kay.palermo@citizenrelations.com
SOURCE RetailMeNot Canada