Perion’s ‘Undertone’ Division Announces Collaboration with The Associated Press for ‘First-To-Market’ Opportunity o...
June 07 2017 - 7:00AM
Business Wire
Perion continues to fortify recent growth strategy with latest
Associated Press collaboration via Undertone, its creative
advertising division.
Perion Network Ltd. (NASDAQ: PERI) announces today that
Undertone, its creative advertising division, a leader in engaging
digital advertising experiences for brands and publishers, will
work with The Associated Press (AP) to create a first-to-market
sponsorship opportunity around the iconic AP Top 25 college
football poll.
This Smart News Release features multimedia.
View the full release here:
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Undertone’s leading creative and digital expertise, alongside
The Associated Press’s unrivaled content, will integrate prominent
brands into the AP college football ranking for the very first
time. The Associated Press poll has been ranking the top 25 U.S.
college football teams each week for more than 80 years, as voted
by a panel of sports writers and broadcasters from around the
country. Undertone's in-house creative team, PIXL Studios, will
also work with The Associated Press to explore other content
opportunities tied to college football.
“Undertone delivers the most innovative and engaging
data-powered creatives across all digital formats and channels,”
said Michael Pallad, Chief Revenue Officer, Undertone. “We are
extremely excited to begin working with The Associated Press, whose
well-earned reputation for quality content is the foundation for
this collaboration. We look forward to our continued work together,
securing access to world-class content and creative, for our brand
and agency partners across all platforms.”
Ted Mendelsohn, Vice President Commercial and Digital Markets,
Associated Press added, “The AP Top 25 anchors the conversation
throughout every season, with college football fans, analysts and
programs referring to it as a measurement of a team’s success. We
look forward to working with Undertone to further expand its
reach.”
This is an important collaboration for Perion, adding yet
another layer to its creative advertising division. This latest
agreement adds to a recently-announced growth strategy, making
Perion a stronger ad tech player for its Fortune 500
clients worldwide.
About Perion Network Ltd.
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found at
http://www.perion.com. Follow Perion on Twitter:
@perionnetwork.
About Undertone:
Undertone connects brand and consumers through engaging digital
creative that works. Our goal is to create innovative ad
experiences that benefit both brands and consumers because that is
what ultimately drives meaningful results. We lead with
award-winning proprietary creative that’s distributed on exclusive
placements, across top publishers, and delivered to the right
person. Our proprietary technology platform supports this process
end to end to reinforce seamless execution, brand safety, and
smarter campaigns over time. Learn more at www.undertone.com and
follow Undertone on Twitter: @accessUndertone.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2016 filed with the SEC on March 7, 2017. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20170607005587/en/
Perion Network Ltd.Investor relationsVicky Batkin+972
(73) 398-1000investors@perion.comorUndertone Division, Perion
Network Ltd.Josh Gotthelfjgotthelf@undertone.com
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