DEW increases gaming support with professional franchises
Team Dignitas, Splyce and Team SK Gaming
PURCHASE, N.Y., June 6, 2017 /PRNewswire/ -- Mountain
Dew® welcomed three global esports powerhouses – Team
Dignitas, Splyce and Team SK Gaming – to its growing esports
platform. These new partnerships will provide gamers around the
globe with exclusive content and access to some of the best gamers
and esports celebrities in the world via the Mountain Dew Twitch
channel, www.twitch.tv/mtndew.
Team Dignitas is the renowned, international esports team owned
and managed by the Philadelphia
76ers. Splyce is headquartered in the U.S. and partners with
Delaware North and the Boston Bruins, and Team SK Gaming is based
in Germany and is one of the
oldest and largest esports teams in the world. Mountain Dew
selected these teams for their innovative style, achievements and
ultimately their embodiment of the DEW brand ethos.
"We are excited to expand our support of esports through these
partnerships with three world-class teams," says Manos Spanos,
global senior marketing director, Mountain Dew. "Industry-first
partnerships and authentic integrations that align with core
Mountain Dew values and resonate with gamers and DEW Nation will
continue to inspire us as a business."
In 2016, Mountain Dew created the Mountain Dew League (MDL), a
professional competitive gaming league designed with one purpose in
mind: helping amateur gamers become pros. In partnership with ESL,
the world's largest esports company, Mountain Dew and E-Sports
Entertainment Association League (ESEA) provide amateur gaming
teams the opportunity to qualify directly for a place in the ESL
Counter-Strike: Global Offensive (CS:GO) Pro League.
Following its successful inaugural year, MDL is back for another
season with more teams, one-of-a-kind content, training sessions
and player spotlights – all designed to help players elevate their
gaming skills. This season of the MDL can be viewed on Twitch,
https://www.twitch.tv/esea, every Tuesday through
Thursday.
Mountain Dew has been a major player in the gaming world since
2003, not only by introducing its signature Game Fuel flavor but by
initiating partnerships with popular titles, systems and gaming
platforms such as Twitch. Mountain Dew will continue to push
boundaries and explore new territories in gaming to be able to
provide casual, amateur and professional gamers with unique
experiences, trainings and opportunities.
About PepsiCo
PepsiCo (NYSE: PEP) products are enjoyed by consumers one
billion times a day in more than 200 countries and territories
around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders. For
more information, visit www.pepsico.com.
About Team Dignitas
Team Dignitas is an international eSports team with one of the
most iconic and recognizable brands in the professional gaming
industry. Managed by gaming industry veterans Chairman Greg Richardson, Chief Executive Officer
Jonathan Kemp and President
Michael O'Dell, Team Dignitas'
highly talented and dedicated international squad of players are
recognized across the globe for tournament winning endeavors. Team
Dignitas' innovative and authentic brand position offers a premier
opportunity for partners seeking a direct portal into the gaming
and eSports market. Team Dignitas was originally formed in
September 2003 with the merger of two
Battlefield 1942 teams. In September
2016, the new Team Dignitas merged with League of Legends
powerhouse Team Apex and was acquired by the Philadelphia 76ers of the National Basketball
Association. Team Dignitas joins a family of innovative and
competitive holdings owned by an investor group led by Managing
General Partner Josh Harris and Co-Managing Partner David Blitzer,
which includes the New Jersey Devils of the National Hockey League,
Crystal Palace of the Premier League and the Prudential Center, a
18,000 seat, state-of-the-art, multi-purpose arena in Newark, N.J.
About Splyce
Founded in 2015, Splyce is one of the top professional esports
organizations in the world. Its players compete across nine of the
biggest titles in Europe,
North America, Latin America and South Korea. Recently, Splyce partnered with
Delaware North and the Boston Bruins in order to utilize the
resources of traditional sports to bolster the growing
organization. With a mission to become the first locally based team
in the New England region, Splyce is creating a local fanbase
through fan engagement, local events and a Boston focused strategy in North America. Splyce is a North American
organization with a true global reach. Bearing notable results in
games such as Call of Duty (Worlds Grand Finalist, current
World League Champions), World of Warcraft (World
Champions), League of Legends (European Grand Finalists) and
Starcraft 2 (World Champions in all three premier leagues),
Splyce has cemented itself as a force to be reckoned with in
competitive gaming.
About SK Gaming
SK Gaming is a leading eSports organization and one of the
world's most recognized brands in competitive video gaming. Founded
in 1997, Schroet Kommando has grown from a passionate group of
friends into a successful eSports business with offices in
Cologne, Germany, and Los Angeles, California.
In the past two decades, SK Gaming managed to win more than 60
major championship titles and millions in prize money earnings
across a variety of disciplines. SK dominated several eSports
titles with the legendary Swedish Counter-Strike team, Quake
superstar rapha, the FIFA twins, its long-standing Warcraft III
division or the Brazilian Global Offensive heroes of today, among
others. Along the way, SK developed some of the most iconic
personalities in eSports history and pioneered the industry on
multiple frontiers, both as an ambitious competitor and an
innovative business.
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SOURCE PepsiCo