- New York City ranks No. 14 of 100 U.S.
cities with highest home fire risk, The Hartford pledges
support
- The Hartford brings Junior Fire
Marshal® program to the Bronx and will donate a total of $20,000 to
the Bronx school district and FDNY Foundation for fire safety
education
- A home fire is reported in the U.S.
every 86 seconds and 33 percent of home fires are started by
children 6-9 years old.¹
According to The Hartford Home Fire Index,² New York City ranks
14 among the 100 U.S. cities with the highest home fire risk. In
addition, the Bronx has more reported fires per housing units than
any other borough in New York City.³
As part of the 70th anniversary of The Hartford’s Junior Fire
Marshal program, which is one of the country’s oldest
corporate-sponsored public education programs, The Hartford is
donating a total of $20,000 to the Bronx public school district and
the FDNY Foundation, the official non-profit organization of the
New York City Fire Department, for fire safety education. This is
part of a commitment the company is making to donate $2 million and
to educate 1.5 million children on fire prevention and safety in
the 100 cities with the highest home fire risk as identified in The
Hartford Home Fire Index.
Mariano Rivera Joins The Hartford For Junior Fire Marshal Day
at P.S. 63
Former New York Yankees legend and The Hartford’s brand
ambassador, Mariano Rivera, will be making his way back to the
Bronx to help educate students at P.S. 63 Author’s Academy about
fire safety and deputize them as Junior Fire Marshals. Rivera will
join The Hartford and the New York City fire department on Tuesday,
June 6 from 10 a.m. to 12 p.m. EDT to host a Junior Fire Marshal
Day, a hands-on fire safety event for students in kindergarten and
first grade at P.S. 63 Author’s Academy. The event will include a
simulated fire and smoke demonstration in The Hartford Fire Safety
House, an opportunity to meet local firefighters, tour their fire
truck and try on gear.
“I’m honored to be partnering with The Hartford and its Junior
Fire Marshal program to raise awareness about the importance of
fire safety,” said Mariano Rivera. “The Bronx is a special place to
me - it’s a community that has supported me throughout my career.
I’m proud to be a part of an effort to educate children about how
to prevent home fires and help keep this city and its residents
safe.”
The Hartford Survey: Fire Safety and Prevention Behaviors in
New York City
According to The Hartford survey on fire safety and prevention
behaviors, many New York City residents engage in behaviors that
can increase the risk of a home fire according to The Hartford
survey. Charging a phone overnight is considered moderate risk, yet
charging a phone overnight on your bed, leaving your kitchen with
the stove on, or leaving a room with a candle burning are
considered high risk. The survey found:
- 50 percent admitted they had charged a
device (e.g., cell phone, tablet, laptop) in or on their bed
overnight in the past year – compared with 34 percent
nationally,
- 51 percent said that in the past year,
they have left the kitchen while cooking something on a stove –
compared with 58 percent nationally
- 32 percent revealed that they have left
a room with a candle lit at least once over the past year –
compared with 37 percent nationally.
The FDNY Foundation recommends all households have a working
combination smoke and carbon monoxide alarms as a first line of
defense.
The Hartford to Distribute Free Educational Materials to
Students
In addition to the monetary donation made to the city, The
Hartford will also provide Junior Fire Marshal educational
materials to children in kindergarten through third grade in the
Bronx public school district. The Hartford Junior Fire Marshal
classroom kit comes with The Hartford’s signature red fire helmets,
an educator and parent guide and coloring posters designed to
introduce fire safety concepts to children.
“The Hartford is proud to bring this program to New York City
with the goal of empowering everyday kids to become everyday
heroes,” said Debora Raymond, spokesperson for The Hartford’s
Junior Fire Marshal program. “By having kids take an active role in
reducing the fire risk in their homes, the Junior Fire Marshal
program continues our legacy of helping communities stay safe.”
The History of the Junior Fire Marshal Program
The Junior Fire Marshal program was started in 1947 by an
employee of The Hartford. Since the program’s inception, The
Hartford has deputized more than 110 million Junior Fire
Marshals.
The company’s signature red fire helmets have been displayed
proudly by generations of children who have learned the basics of
fire safety through this innovative and educational program. The
program teaches lifesaving lessons such as Stop, Drop and Roll, Go
Low in Smoke and Draw a Home Fire Escape Plan. These lessons, along
with other fun, engaging and educational activities, help parents
and teachers have meaningful and vital fire safety conversations
with children and students.
Over the years, celebrities such as Ron Howard, Dick Van Dyke,
Jack Benny, Jimmy Dean, Mr. Green Jeans and Captain Kangaroo, Carol
Channing, Red Skelton, Johnny Carson, Robert Young, Henry "the
Fonz" Winkler and Presidents John F. Kennedy and Ronald Reagan have
helped The Hartford recognize children who participated in the
Junior Fire Marshal program.
For more information about The Hartford’s Home Fire Index and
Junior Fire Marshal Program, visit www.thehartford.com/jfm.
¹According to the National Fire Protection Association
²The Hartford Home Fire Index is based on an analysis of the
U.S. Fire Administration’s National Fire Incident Reporting System
(NFIRS) and a survey conducted by The Hartford on fire safety and
prevention behaviors among the general population. Based on an
analysis of data from NFIRS, among the five boroughs in New York
City, the Bronx has more reported fires per housing units.
³NFIRS is a voluntary reporting system run by the Federal
Emergency Management Agency based on data submitted by fire
departments from around the country. The data was standardized
based on population size and adjusted as needed to reflect the
voluntary nature of the data within the system.
About The Hartford Home Fire Index
The Hartford Home Fire Index is based on a study of the largest
U.S. cities with a minimum of 80,000 housing units as reported by
the 2010 U.S. Census. The Hartford calculated a rate of residential
fires using the number of residential structure fires from the 2014
National Fire Incident Reporting System (NFIRS) data, dividing by
2010 U.S. Census housing units. The Hartford also conducted a
survey on fire safety and prevention behaviors among the general
population in late 2016 and in early 2017. Survey respondents
(approximately 100 per city) were given a score based on adoption
of fire safety best practices. Standardized fire rates and survey
scores were averaged to produce a composite score for each
city.
About The Hartford
The Hartford is a leader in property and casualty insurance,
group benefits and mutual funds. With more than 200 years of
expertise, The Hartford is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at https://www.thehartford.com. Follow us on Twitter
at www.twitter.com/TheHartford_PR.
The Hartford Financial Services Group, Inc., (NYSE: HIG)
operates through its subsidiaries under the brand name, The
Hartford, and is headquartered in Hartford, Conn. For additional
details, please read The Hartford’s legal notice.
HIG-C
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2016 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website to
disseminate material company information. Financial and other
important information regarding The Hartford is routinely
accessible through and posted on our website at
https://ir.thehartford.com. In addition, you may automatically
receive email alerts and other information about The Hartford when
you enroll your email address by visiting the “Email Alerts”
section at https://ir.thehartford.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170605005989/en/
The HartfordDebora Raymond,
860-547-4611debora.raymond@thehartford.comorLeon Davis,
860-547-8668leon.davis@thehartford.com
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