DALLAS, May 25, 2017 /PRNewswire/ -- While Michael Phelps may not be doing much training on
his own right now, the most decorated swimmer of all time announced
today that he and his son, Boomer, along with his wife, Nicole, are
#Trainingfor2032 together along with babies around the world who
enjoy fun and safe water play with Huggies Little
Swimmers®.
In today's press conference, Phelps discussed the importance of
parents and babies engaging in safe water play. In addition to
being fun and great exercise, it can also positively impact a
baby's development. "Training" will mean something different for
all babies — from running through sprinklers in the backyard to a
day at the beach. As long are they're safely having fun, they're
doing it right!
"Some of the best memories of my life have been in the water –
and none more special than the days I spend swimming with Boomer,"
says Phelps. "I'm not teaching Boomer to master the butterfly just
yet, but #Trainingfor2032 includes safe water play that helps build
comfort and confidence in the water. I'm partnering with Huggies
Little Swimmers because I want to all babies to be the best
swimmers they can be."
The funny videos from Huggies Little Swimmers feature the whole
Phelps family, with Michael sharing ideas for families to safely
play in the water. Phelps encourages parents to "water them daily,"
and share fun water moments with the hashtag #TrainingFor2032.
"Huggies is excited to be partnering with the Phelps family to
offer fun ways for parents to help their babies thrive in the
water," says Giusy Buonfantino, president of Kimberly-Clark Baby and Child Care North
America. "Huggies Little Swimmers swimpants are designed
specifically for the water so they don't swell, and feature easy
open sides for an adjustable fit so babies can focus on fun."
The partnership features multiple entertaining videos with
Michael, Nicole, and Boomer, along with other activities to engage
and inspire parents all year long. Be sure to check out Michael,
Boomer, and Nicole Phelps social
channels, in addition to Huggies' Facebook, Twitter, and Instagram
for the latest content and visit www.Huggies.com for more product
details.
About the Huggies Brand
Huggies believes deeply in the
Power of Hugs. That's why every Huggies diaper and wipe is inspired
by parents' hugs. For nearly 40 years, Huggies has been helping
parents provide love, care and reassurance to help babies thrive.
No Baby Unhugged is Huggies promise to ensure babies get the
care they need to thrive – from innovative everyday products,
growing hospital hugger programs and specially-designed products
for the tiniest of babies, to diapers and wipes donations. Huggies
is the fastest growing diaper brand in hospitals and partners with
NICU nurses to develop diapers and wipes that meet the specific
needs of pre-term infants. For more information on Huggies No
Baby Unhugged program visit the "Why Huggies?" page at
Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE:
KMB) and its well-known global brands are an indispensable part of
life for people in more than 175 countries. Every day, nearly a
quarter of the world's population
trust Kimberly-Clark's brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and
Depend, Kimberly-Clark holds No. 1 or No. 2 share
positions in 80 countries. To keep up with the latest news and to
learn more about the Company's 145-year history of innovation,
visit www.kimberly-clark.com or follow us
on Facebook or Twitter.
About Michael Phelps Foundation
The Michael Phelps
Foundation is focused on growing the sport of swimming and
promoting healthy and active lives, especially for children.
Founded in 2008, the Foundation has provided their learn to swim,
healthy eating and goal setting curriculum to over 16,000 people
around the world by partnering with the Special Olympics and Boys
& Girls Club of America. They also support the Level Field Fund
– Swimming, because opportunities to pursue excellence in sport
should not be limited by an athlete's financial situation. For more
information please visit:
http://www.michaelphelpsfoundation.org.
[KMB-B]
Contact: Elizabeth Lewis
312-233-1349
Elizabeth.Lewis@edelman.com
Contact: Andrea Hopkins
972-281-1481
media.relations@kcc.com
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SOURCE Huggies Little Swimmers