Barnes & Noble Announces Summer Reading Campaign for Everyone
May 16 2017 - 11:10AM
Business Wire
Every Store Nationwide Refreshed with New
Summer Signage and Displays Designed to Highlight the Summer’s
Biggest Reads Available at Amazing Values
Popular Summer Reading Program for Kids
Returns; Kids in Grades One Through Six Can Earn a Free
Book
Barnes & Noble, Inc. (NYSE: BKS), the nation’s
largest retail bookseller and a leading retailer of content,
digital media and educational products, today announced a first of
its kind summer reading campaign for kids, young readers, teens and
adults. Every Barnes & Noble store in the country has been
refreshed with brand new summer signage and displays, designed to
highlight the must-read books of the season, with many available at
incredible discounts. The goal is to make sure that Barnes &
Noble is the ultimate destination for everyone in the family to
find the perfect summer read at the best possible price.
“This summer, Barnes& Noble is delivering something new and
unique to every customer who walks through our doors looking for a
great book to enjoy at the most affordable price,” said Mary
Amicucci, Chief Merchandising Officer at Barnes & Noble. “We’ve
made a huge effort to refresh all of our stores so they have an
appealing new summer look and feel, but also to deliver a specially
curated selection of summer reads for everyone in the family at
amazing values.”
Following is a sample of some of the great book offers* for
adults, teens and kids at Barnes & Noble this summer, with many
more available in-store:
For Adults
- A selection of favorite paperbacks are
buy 2 get the 3rd free, including Milk and Honey by Rupi Kaur,
Commonwealth: A Novel by Ann Patchett and Daring Greatly: How the
Courage to Be Vulnerable Transforms the Way We Live, Love, Parent,
and Lead by Brené Brown, plus so many more.
- Select books from the ever-popular
Barnes & Noble Classics series will be available at just $5
each, including Pride and Prejudice by Jane Austen, The Scarlet
Letter by Nathaniel Hawthorne and Anna Karenina by Leo Tolstoy, and
featured on a special display at the front of the store.
Customers can also take advantage of special offers including
20% off a curated selection of “Books We’re Talking About” like
Saints for All Occasions by J. Courtney Sullivan, Walkaway by Cory
Doctorow and The Women in the Castle by Jessica Shattuck, plus 20%
off “Page Turning Thrillers” like The Lost Order by Steve Berry,
All by Myself, Alone by Mary Higgins Clark and Vicious Circle by C.
J. Box. Additionally, all stores will offer a specially curated
selection of “This Summer’s Biggest Books” at 20%-30% off,
featuring titles such as Into the Water by Paula Hawkins, Dragon
Teeth by Michael Crichton and Are You Anybody? by Jeffrey
Tambor.
And, as always, Barnes & Noble offers select New Releases at
20%-30% off and Hardcover Fiction and Non-Fiction Bestsellers at
40% off for Members and 30% off for non-Members.
For Teens
- Barnes & Noble has all of this
year’s bestselling teen books available at incredible values.
Several books for teens will be 20% off including A Court of Wings
and Ruin by Sarah Maas, Lord of Shadows by Cassandra Clare
(releasing May 23) and Once and for All by Sarah Dessen (releasing
June 6).
- Popular picks for summer reading will
be featured at 20% off including perennial bestsellers 1984 and The
Great Gatsby.
For Young Readers
- For the first time ever, a curated
selection of “Must Reads for Young Readers,” is available at 20%
off, including The Giver by Lois Lowry, A Wrinkle in Time Trilogy
by Madeleine L'Engle and Where the Red Fern Grows by Wilson
Rawls.
- Other offers include the award-winning
summer workbook series “Summer Bridge Activities” for only $10
each, the National Geographic Kids Almanac 2018 for only $10 and
Harry Potter and the Cursed Child - Parts I & II at half-price
(only $14.99).
- Plus, as always, kids will be able to
participate in the Summer Reading Program and earn a free book from
a selection of books for grades one through six. All they have to
do is read eight books and record them in their Summer Reading
Journal, and tell us about which part of the book is their favorite
and why, by visiting their local Barnes & Noble store or
BN.com/SummerReading. They can then bring their completed journal
to their local Barnes & Noble store between May 16 and
September 5 to get their free book.
For Kids
- A special selection of board books will
be available at buy one, get one 50% off, including Five Little
Monkeys Jumping on the Bed, Guess How Much I Love You and Don’t
Push the Button!.
- The ever-popular Rainbow Fish will be
available for only $7.99 with the purchase of any other kids book
(offer begins June 6).
- A special buy one, get one 50% off
offer on Mo Willem’s bestselling laugh-out-loud Elephant and Piggie
Series is also available.
Many of the great in-store offers listed above will also be
available at BN.com/SummerReading, which will also feature
specially curated lists of the best summer books including riveting
reads for adults, must-reads for teens and instant favorites for
kids.
Additionally, customers can use the hashtag
#BNSummerReading to find even more summer reading
recommendations and learn about more of the fun and exciting events
and offers available at their local Barnes & Noble store. And
for even more information on everything happening at Barnes &
Noble this summer, customers should visit BN.com/SummerReading or
ask one of the knowledgeable booksellers at their local store.
*Many offers will be refreshed throughout the summer. All offers
are for a limited time only and are available only while supplies
last.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company,
the nation’s largest retail bookseller, and a leading retailer of
content, digital media and educational products. The Company
operates 634 Barnes & Noble bookstores in 50 states, and one of
the Web’s premier e-commerce sites, BN.com (www.bn.com). The Nook
Digital business offers a lineup of popular NOOK® tablets and
eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4.5 million digital books in the US
(www.nook.com), plus periodicals and comics, and offers the ability
to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps™ available for Android™, iOS® and
Windows®.
General information on Barnes & Noble, Inc. can be obtained
by visiting the Company's corporate website at
www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers® and Barnes
& Noble.com® are trademarks of Barnes & Noble, Inc. or its
affiliates. NOOK® and the NOOK logos are trademarks of Nook
Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on
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version on businesswire.com: http://www.businesswire.com/news/home/20170516006257/en/
Barnes & Noble, Inc.Mary Ellen Keating, 212-633-3323Senior
Vice PresidentCorporate Communicationsmkeating@bn.comorBarnes &
Noble, Inc.Alan McNamara, 212-633-3379Senior DirectorCorporate
Communicationsamcnamara@bn.com
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