RRD to Showcase Lighted Cards Powered by Printed Electronics at National Stationery Show
May 16 2017 - 8:15AM
Business Wire
R.R. Donnelley & Sons Company (RRD) (NYSE:RRD) (the
“Company”), a leading provider of multichannel marketing and
business solutions, announced today that it will showcase its line
of lighted LED cards, powered by Printed Electronics, at the
National Stationery Show, May 21-24 at the Jacob K. Javits
Convention Center in New York, NY.
Through the use of lightweight, printed paper circuits, RRD
integrates LEDs within a greeting card design to create an engaging
experience without adding significant weight or bulk. The cards are
thin and elegant, utilizing a simple push button to enable hundreds
of activations, and they have a shelf life of more than one
year.
“Even in today’s digital age, consumers are looking for
one-of-a-kind and special ways to convey their personal messages,”
said Brad Hull, Vice President, Printed Electronics. “Our
customizable lighted circuits, along with our other functional
offerings such as NFC engagement and augmented reality, provide
engaging alternatives to existing cards in the marketplace, and
customers will find value in how these cards help elevate
messaging.”
Ronnie Sarkar, Senior Vice President, Digital Solution Group,
added, “In addition to the innovate lighted circuitry that we can
add to greetings cards, we can also support card retailers (both
online and in-store) with our greeting card creative design
services, point-of-sale merchandising and displays, as well as
packaging, distribution and fulfillment. We can add lights to your
own existing designs or you can take advantage of our creative team
to create truly differentiated products.”
Visit booth #2127 at National Stationery Show to learn more
about lighted cards and how RRD’s Printed Electronics team can help
you create one-of-a-kind greetings.
About RRD
RRD is a leading global provider of multichannel solutions for
marketing and business communications. With more than 50,000
customers and 43,000 employees across 34 countries, RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to effectively create,
manage and execute their multichannel communications
strategies.
For more information, visit our website
at http://www.rrd.com/
Use of Forward-Looking Statements
This news release may contain "forward-looking statements"
within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and the U.S. Private Securities Litigation Reform
Act of 1995. Readers are cautioned not to place undue reliance on
these forward-looking statements and any
such forward-looking statements are qualified in
their entirety by reference to the following
cautionary statements.
All forward-looking statements speak only as of the
date of this news release and are based on current expectations and
involve a number of assumptions, risks and uncertainties that could
cause the actual results to differ materially from
such forward-looking statements. Readers are strongly
encouraged to read the full
cautionary statements contained in RRD's filings with the
SEC. RRD disclaims any obligation to update or revise
any forward-looking statements.
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Media ContactAffect for RRDBrittany
Bevacqua212-398-9680bbevacqua@affect.com
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