Former Sonobi President and Maxifier CEO,
Anthony Katsur Appointed SVP of Platforms
IAC Veteran and Former Investment Banker,
Michael Kestenbaum Appointed SVP of Strategy &
Corporate Development
Nexstar Digital LLC (“Nexstar Digital” or “the Company”),
the wholly-owned digital media technology and digital advertising
agency subsidiary of Nexstar Media Group, Inc.
(Nasdaq:NXST), today announced two key leadership
appointments to support the integration of its product portfolio
and the execution of the Company’s objectives for near- and
long-term growth across the digital media marketplace.
Anthony (“Tony”) Katsur, has been appointed, effective
May 15, 2017, to the newly created position of Senior Vice
President of Platforms, where he will be responsible for leading
the technology teams across Mass², Yashi, Kixer and Lakana. In
addition, Michael Kestenbaum, has been appointed, effective
immediately, to the newly created position of Senior Vice President
of Strategy & Corporate Development, overseeing all strategy
and investment initiatives to support organic and M&A-driven
growth. Mr. Katsur and Mr. Kestenbaum will report directly to
Gregory Raifman, President of Nexstar Digital LLC.
Commenting on his new role, Anthony Katsur stated, “Nexstar
Digital’s suite of local and national digital marketing products,
content monetization solutions and digital services allow small and
mid-sized media publishers and businesses to maximize revenues
across every available channel. In this new role, I will leverage
the digital technology expertise, management experience and
relationships built over my career to integrate and align our
technologies to strengthen our overall product portfolio while
elevating the level of service and engagement with our customers
and partners. I look forward to working alongside the exceptional
digital media teams at Mass², Yashi, Kixer and Lakana, while
collaborating with Greg, Michael and others to develop new
opportunities to drive revenue and market share growth for Nexstar
Digital.”
Michael Kestenbaum remarked on his new role, “Through its
existing portfolio, Nexstar Digital is in a strong position to
innovate in the rapidly growing digital media market. Our objective
is to support and optimize the current businesses through
investments and acquisitions while expanding into new but symbiotic
areas of the digital media landscape. In this new role, I look
forward to working with Greg and the Nexstar Digital management
team to develop strategies and identify business opportunities that
will accelerate Nexstar Digital’s growth and bring next generation
solutions and product offerings to market."
Mr. Katsur is an advertising technology veteran who brings
two decades of executive leadership and operational experience at
innovative technology companies to his new role at Nexstar Digital.
He most recently served as President of Sonobi, an
ad technology developer and direct audience company. During
his tenure, he implemented strategy, recruited / led highly
effective teams and executed business with leading agencies, brands
and media companies. Prior
to that, Mr. Katsur held global leadership
roles at Rubicon Project
(NYSE:RUBI), MediaMath, and Maxifier, where he
served as CEO. Earlier in his career, he joined
DoubleClick via
the acquisition of NetGravity and quickly
ascended to lead multiple product, operations and engineering
divisions. Mr. Katsur is a current Investor and Advisory Board
Member of Stackpop and RevCascade and is a former Advisory Board
Member of iSocket (acquired by Rubicon Project).
Mr. Kestenbaum is a proven corporate development executive with
extensive M&A, investing and strategic planning experience.
Previously, he served as Head of Strategy for IAC
(Nasdaq:IAC), a media and Internet company comprised of
well-known consumer brands including HomeAdvisor, Vimeo, Ask.com
and Match Group’s online dating portfolio. Mr. Kestenbaum also
served on the board of directors of Points International
(Nasdaq:PCOM), a provider of reward and loyalty services. Earlier
in his career, he was a media and technology investment
banker for Merrill Lynch and Credit Suisse. Mr. Kestenbaum
earned his bachelor’s degree in Molecular Biophysics &
Biochemistry and Psychology from Yale University.
“Tony Katsur and Michael Kestenbaum
are highly respected leaders with extensive industry expertise
and a deep understanding of the complexities and dynamics of the
converging digital technology, media and broadcast marketplaces,”
said Gregory R. Raifman, President of Nexstar Digital.
“Tony and Michael’s newly-created leadership roles reflect our goal
to unify, invest and expand our technology platform to maximize
results for our clients and customers, while further extending our
record of profitable growth and developing new revenue
opportunities for Nexstar shareholders. Their experience building
successful digital media companies and developing comprehensive
go-to market strategy will be critical to our near and
long-term growth initiatives. We are energized and excited about
the many opportunities before us and look forward to Tony and
Michael’s contributions as we implement our cohesive strategy and
continue our work integrating our existing technology platform,
growing our digital business and executing strategic transactions
to drive the next phase of growth and success for Nexstar
Digital.”
About Nexstar Digital LLC
Nexstar Digital LLC, a wholly-owned subsidiary of Nexstar Media
Group, Inc. (Nasdaq:NXST), offers media companies and advertisers a
comprehensive suite of leading digital solutions and services
focused on optimizing audience targeting, user engagement and the
overall performance of online, mobile and multimedia content and
marketing campaigns. Nexstar Digital’s enterprise-class publishing
platforms, mobile video monetization technology and professional
digital agency services deliver powerful digital advertising and
content monetization solutions to clients across the United States.
Nexstar Digital products include Lin
Digital, Tactive (powered by Lin Digital),
Mass2, HYFN, Dedicated Media, Lakana and Kixer.
For more information please visit nexstar.tv/digital.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that
leverages localism to bring new services and value to consumers and
advertisers through its traditional media, digital and mobile media
platforms. Nexstar owns, operates, programs or provides sales and
other services to 170 television stations and related digital
multicast signals reaching 100 markets or nearly 39% of all U.S.
television households. Nexstar’s portfolio includes primary
affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s
community portal websites offer additional hyper-local content and
verticals for consumers and advertisers, allowing audiences to
choose where, when and how they access content while creating new
revenue opportunities. For more information please visit
www.nexstar.tv.
Forward-Looking Statements
This communication includes forward-looking statements. We have
based these forward-looking statements on our current expectations
and projections about future events. Forward-looking statements
include information preceded by, followed by, or that includes the
words "guidance," "believes," "expects," "anticipates," "could," or
similar expressions. For these statements, Nexstar claims the
protection of the safe harbor for forward-looking statements
contained in the Private Securities Litigation Reform Act of 1995.
The forward-looking statements contained in this communication,
concerning, among other things, future financial performance,
including changes in net revenue, cash flow and operating expenses,
involve risks and uncertainties, and are subject to change based on
various important factors, including the impact of changes in
national and regional economies, the ability to service and
refinance our outstanding debt, successful integration of acquired
television stations and digital businesses (including achievement
of synergies and cost reductions), pricing fluctuations in local
and national advertising, future regulatory actions and conditions
in the television stations' operating areas, competition from
others in the broadcast television markets, volatility in
programming costs, the effects of governmental regulation of
broadcasting, industry consolidation, technological developments
and major world news events. Nexstar undertakes no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. In light of
these risks, uncertainties and assumptions, the forward-looking
events discussed in this communication might not occur. You should
not place undue reliance on these forward-looking statements, which
speak only as of the date of this release. For more details on
factors that could affect these expectations, please see Nexstar’s
other filings with the SEC.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170515005898/en/
Nexstar Digital, LLCGregory Raifman,
310-937-1400PresidentorJCIRJoseph Jaffoni, Jennifer
Neuman212/835-8500 or nxst@jcir.com
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