Marin Software Survey Results Show 70% of Leading Marketers Advertise on Search and Social Platforms
May 15 2017 - 9:00AM
Marin Software Incorporated (NYSE:MRIN), a leading provider of
cross-channel, cross-device, enterprise marketing software for
advertisers and agencies, today released its report, Digital
Advertising 2017. Among other findings, the report shows that 70%
of leading digital marketers are advertising on search and social
channels, and that with no signs of slowing down, mobile is
increasingly capturing the lion’s share of advertising budgets.
Marin Software interviewed 500 digital marketing managers from
leading agencies and brands around the world to discover the
trends, opportunities, and challenges they face in 2017. The report
reveals Marin’s research results, and includes guidance for
marketers looking to capitalize on the latest intelligence and
trends.
The report discusses a number of insights, including:
- Mobile ad spend: Marketing budgets are
following the eyeball shift from traditional channels to mobile.
Marin examines this trend and discusses the ROI potential of
different mobile strategies.
- Overlooked revenue: Marin explores the
implications of the industry’s lack of expertise in the face of new
features and products, and the opportunity this presents to those
willing to learn and leverage new tools and channels.
- Top priorities and aspirational goals:
Marketers have taken notice of consumer willingness to try the
newest video, voice, and augmented reality technologies coming to
market. It also identifies content marketing as a top
priority.
“It’s no surprise that Facebook and Google collectively
represent the biggest share of online traffic,” said Patrick
Hutchison, Product Marketing Manager for Search at Marin Software.
“Marketers view each channel as important in its own right, but are
finding new ways to coordinate them while shortening the learning
curve for new technologies. This is an exciting time for
forward-thinking marketers to tap into the opportunities and plan
for future success.”
Resource
Digital Advertising 2017:
http://www.marinsoftware.com/resources/whitepapers/state-digital-advertising-2017
About Marin SoftwareMarin Software Incorporated’s
(NYSE:MRIN) mission is to give advertisers the power to drive
higher efficiency, effectiveness, and transparency in their paid
marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, please visit: marinsoftware.com.
Media Contact
Maria Breaux
Corporate Communications, Marin Software
415-814-9952
press@marinsoftware.com
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