DES MOINES, Iowa, May 10, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the leading media
and marketing company serving 110 million unduplicated American
women and 70 percent of U.S. Millennial women, announced today that
it has entered a licensing agreement with FGX International, the
owner and designer of Foster
Grant® eyewear, to produce a line of sunglasses
for the SHAPE brand. The two industry leaders partnered to create a
co-branded product: Foster
Grant® for SHAPE®.
The athleisure line of eyewear will combine product performance
features that active women need with the fashion styling that women
want. Product benefits that maximize comfort include:
- Lightweight, Soft-Flex Frames
- Scratch- and Impact-Resistant Polycarbonate Lenses
- Anti-Slip Nose Pads on Select
Styles
"Today's announcement builds on the momentum of the SHAPE media
brand and the successful launch of SHAPE's first licensing program
for women's athleisure apparel," says Elise
Contarsy, Vice President of Meredith's Brand Licensing
division. "Sunglasses and their accessories are a natural adjacency
to our clothing program, and we look to add more adjacent product
categories to extend the SHAPE brand reach."
Retail distribution is expected across mass and drug stores, as
well as online including www.fostergrant.com, with the first retail
exposure in select locations by summer 2017. The full
collection of product will be available by summer 2018.
SHAPE is the nation's #1 healthy lifestyle magazine and its
websites and social platforms attract millions more every month for
inspiring stories, exercise how-to's and personal health and beauty
tips.
Meredith Corporation has been committed to service
journalism for 115 years. Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith is the leader in creating and distributing content
across platforms in key consumer interest areas such as food, home,
parenting and health through well-known brands such as Better
Homes & Gardens, Allrecipes, Parents, SHAPE, Martha Stewart Living and The Magnolia
Journal. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
5,000 Walmart stores across the U.S.
FGX International is a wholly-owned subsidiary of Essilor
International. FGX International is a leading designer and
marketer of sunglasses, optical frames and non-prescription reading
glasses with a portfolio of established, highly recognized eyewear
brands including Foster Grant®, Ryders®, Magnivision®, Gargoyles®,
Corinne McCormack®, Solar Shield®, and Polinelli®. FGX
International also holds licenses for brands such as Reebok®,
Revlon®, Ironman®, Dockers®, Nine West®, and Panama Jack®. Based in
Smithfield, Rhode Island in
the United States, FGX
International has additional offices located in New York City; San
Luis Obispo, California; Toronto,
Canada; Vancouver, Canada;
Milan, Italy; Stoke-on-Trent, England; Chessington,
England; Mexico City, Mexico; Bangalore, India and Shenzhen, China. For more information
about FGX International, please visit www.fgxi.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/meredith-announces-new-licensing-agreement-with-fgx-international-for-shape-line-of-sunglasses-300455213.html
SOURCE Meredith Corporation