NEW YORK, May 8, 2017 /PRNewswire/ -- Recent
research from the Kids & Family Reading Report™: 6th
Edition, released by Scholastic, found that only
half of all parents with children ages 6–17 (48%) have heard of the
"summer slide" —the learning loss which can occur over the summer
months—which could help explain why one in five 12–17 year-olds and
one in five kids in lower-income families did not read any books at
all last summer. To create awareness around the "summer slide" and
help children take a "summer leap" with great books, today
Scholastic announced the opening of the Scholastic Summer
Reading Challenge, a free, global, online and mobile summer
reading program. Adding even more summer reading fun and
enthusiasm, the Scholastic Summer Reading Road Trip will hit
the road for its second year, hosting free "pop-up" reading
festivals that engage communities in helping kids discover the
power and joy of reading.
To learn more about the Scholastic Summer Reading Challenge and
the Scholastic Summer Reading Road Trip visit:
www.scholastic.com/summer.
2017 Scholastic Summer Reading Challenge (May 8–September 8,
2017)
- Starting today, kids can log their reading minutes online to
earn digital prizes when they complete weekly reading challenges
and gain access to 18 reading activities, including games, quizzes
and videos based on popular children's books.
- Parents and caregivers can access free summer reading
resources, including booklists across all ages in both English and
Spanish.
- At the end of the summer, the school in each U.S. state,
territory and in the District of
Columbia that has logged the most reading minutes will be
named "Best in State," featured in the 2018 Scholastic Book of
World Records, and will receive a commemorative plaque as well
as an official Scholastic party kit to celebrate their achievement.
In addition, special recognition will be given to the top five
libraries and community partner organizations nationwide with the
most minutes read.
Scholastic Summer Reading Road Trip (May
6–July 26, 2017)
- Throughout the summer, two Scholastic Summer Reading RVs will
visit 25+ cities making stops at bookstores, schools, and libraries
across the country.
- Kids and families can visit the free "pop-up" reading events
and meet some of their favorite Scholastic authors and
illustrators, engage in fun reading activities, and win
prizes.
- Parents and educators can follow the progress of the Scholastic
Summer Reading Road Trip on social media via #SummerReading and
online at http://summerroadtrip.scholastic.com.
The RVs will visit major cities and nearby towns throughout the
summer.* The list of locations and tour dates includes:
- May 5 – Vero Beach, FL and San Carlos, CA
- May 7 – Pasadena, CA
- May 13 – Raleigh, NC; Tempe and Phoenix,
AZ
- May 21 – Austin, TX
- July 1 – Mystic, CT and Milwaukee, WI
- July 2 – Plainville, MA
- July 3 – Chicago, IL
- July 5 – Brewster, MA and Omaha, NE
- July 6 – Saratoga Springs, NY
- July 8 – Bentonville, AR
- July 9 – Edmond, OK
- July 11 – Montclair, NJ
- July 15 – Hudson, OH
- July 16 – Delaware, OH
- July 20 – Morehead, KY
- July 21 – Decatur, GA
- July 22 – Seattle, WA
- July 23 – Bainbridge Island, WA
QUOTE:
"At Scholastic, we know that summer is a
critical time for kids to stay engaged in learning by continuing to
read, and we hope that by giving kids choice in what they read and
an exciting way to log reading minutes, they will head back to
school at the same level, without any decline," said
Ellie Berger, EVP and President of
Scholastic Trade Publishing. "Through the Scholastic Summer
Reading Road Trip, it is our goal to elevate the importance and fun
of summer reading by collaborating with booksellers, schools,
libraries, and Scholastic authors and illustrators across the
country to make summer reading a priority in all
communities."
To learn more about Scholastic (NASDAQ: SCHL), the Summer
Reading Road Trip and the Scholastic Summer Reading Challenge,
please visit mediaroom.scholastic.com/SummerReadingChallenge.
*Dates and locations for the Summer Reading Road Trip are
subject to change.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/kids-summer-reading-adventure-starts-now-with-the-2017-scholastic-summer-reading-challenge-and-reading-road-trip-300453228.html
SOURCE Scholastic Inc.