ChannelAdvisor Announces New Strategic Partnership with eBay
April 25 2017 - 8:30AM
Business Wire
ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of
cloud-based e-commerce solutions that enable retailers and branded
manufacturers to increase global sales, today announced a new
strategic partnership with eBay. ChannelAdvisor manages billions of
dollars in annual sales on eBay, and through this strategic
partnership the companies will jointly implement programs to help
enable growth for eBay and ChannelAdvisor clients.
“Since our founding 16 years ago, eBay has been a core partner
to ChannelAdvisor and we’re excited to strengthen that
relationship,” said David Spitz, ChannelAdvisor CEO. “This
strategic partnership will allow us to more closely work with the
eBay team to help drive growth for our mutual customers on
eBay.”
eBay serves as a strong and reliable partner to millions of
sellers, offering them tremendous reach to more than 169 million
active buyers across the globe, while providing tools and programs
that drive sales velocity. With more than 1 billion live listings
at any given time, eBay is one of the world’s largest and most
vibrant marketplaces for discovering great value and unique
selection. Approximately 80% of the items sold on the eBay
marketplace today are new, while 87% of items are sold at fixed
price.
“We have worked with ChannelAdvisor since their beginning and
have always valued them as a trusted and reliable partner for us,
as well as our sellers,” said Hal Lawton, eBay Senior Vice
President of North America. “We’re excited to strengthen our
strategic partnership and we look forward to helping our joint
customers grow their businesses and expand their marketplace
presence.”
ChannelAdvisor earlier announced that it was the first
e-commerce solution provider to support eBay Promoted Listings.
eBay Promoted Listings is an advertising program that surfaces
seller listings in highly visible placements on a unique
cost-per-sale model. Sellers bid for placement and only pay when
there is a sale. As the first integrator to support eBay Promoted
Listings through the API, ChannelAdvisor reviewed and helped shape
technical documentation for the feature. Using ChannelAdvisor,
retailers and brands can efficiently create and manage Promoted
Listings campaigns to deliver ads for products that are tailored to
consumer searches. Consumers who click on the ad are taken directly
to the eBay product detail page where they can purchase the
product.
In addition to support for eBay Promoted Listings,
ChannelAdvisor also recently announced its Algorithmic Repricer for
eBay. This repricer is the newest addition to ChannelAdvisor’s
suite of repricing tools and offers sellers an opportunity to gain
a competitive advantage. The Repricer is designed to help sellers
stay competitive by improving the chance of winning top placement
while maximizing margin through machine learning and real-time
analytics. One ChannelAdvisor client saw a 220% increase in GMV
week over week using the Algorithmic Repricer for eBay.
To learn more about eBay’s promotions manager and Promoted
Listings, view ChannelAdvisor’s Channel Advice video featuring
members of eBay’s seller experience and Promoted Listings teams.
For more details on how ChannelAdvisor supports both promotions
manager and Promoted Listings, visit our blog.
For more details about ChannelAdvisor, visit our blog, follow us
on Twitter @ChannelAdvisor, Like us on Facebook and connect with us
on LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and branded
manufacturers to integrate, manage and optimize their merchandise
sales across hundreds of online channels including Amazon, eBay,
Facebook, Google, Walmart and more. Through automation, analytics
and optimization, ChannelAdvisor customers can leverage a single
inventory feed to more efficiently list and advertise products
online, and connect with shoppers to increase sales. Billions of
dollars in merchandise value are driven through ChannelAdvisor’s
platform every year, and thousands of customers use
ChannelAdvisor’s solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
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ChannelAdvisor CorporationCaroline Riddle,
919-439-8026caroline.riddle@channeladvisor.com
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