Digital Agency Ciceron Leverages Custom
Targeting Capabilities to Gain Highly Relevant Ad Exposure for
Upcoming Warner Brothers Records Album Release
Rubicon Project (NYSE: RUBI), the Global Exchange for
advertising, and TouchTunes, the largest in-venue interactive music
and entertainment platform in North America, today announced that
TouchTunes’ out-of-home audience will be made available
programmatically for real-time buying in a private marketplace
powered by Rubicon Project’s leading technology.
Combining TouchTunes’ reach and monthly audience of over 38
million unique visitors with Rubicon Project’s leading Orders
platform enables advertisers to connect their brand messaging with
consumers within an automated advertising environment. The
inventory available to advertisers includes :15 and :30 second
video and static ads on TouchTunes’ Digital Jukebox.
“Today’s announcement further extends Rubicon Project’s
out-of-home offerings in our ongoing effort to automate the entire
digital advertising ecosystem,” said Joe Prusz, Global Head of
Revenue, Rubicon Project. “TouchTunes is a clear leader in digital
out-of-home and we are pleased they have selected Rubicon Project
to power its private marketplace. Together we can connect leading
brands to millennial viewers across TouchTunes’ 63,000 social
venues while giving them the ability to use data to provide maximum
exposure for their spend.”
By utilizing Rubicon Project to power TouchTunes’ private
marketplace, advertisers are for the first time provided an
exclusive forum to leverage TouchTunes’ own data to target users by
specific geography (e.g., Designated Market Areas, zip codes,
lat/longs), time of day, music genre (rock, country, pop, hip
hop/R&B, rap, Latin, etc.), venue type (e.g., pubs, sports
bars, casual dining, family entertainment centers, LGBTQ community)
and language. TouchTunes Media powers music and advertisers’
messages across more than 63,000 venues in the U.S. in all 210
Designated Market Areas.
“We are extremely excited to work with Rubicon Project to offer,
for the first time, brands interested in reaching our more than 38
million unique monthly visitors, the ability to do so
programmatically with the ease, safety and control that private
marketplaces offer,” said Susan Danaher, Head of Advertising, Sales
and Marketing for TouchTunes Media. “Ciceron’s client, Warner
Brothers Records, is a terrific example of an advertiser utilizing
our custom targeting capabilities and unique data to its fullest
potential, truly heightening the relevance of the campaign in the
venues in which it’s seen while reaching the right people as they
are in a positive and purchasing mindset.”
Ciceron tapped TouchTunes to run :15 second video ad creatives
for the release of Warner Brothers Records’ Grammy Award winning
alternative rock band Gorillaz’ first studio album in nearly six
years, “Humanz,” which drops on April 28, 2017. The agency
specifically leveraged TouchTunes location data to target this
campaign to bars that are more likely to favor alternative rock and
hip hop genres. Each of the ads were served up programmatically via
Rubicon Project’s leading Orders technology in private
marketplaces.
“We’re constantly on the lookout for new ad models or
experiences that break out from the standard web banner,” said
Ashley Evenson, Director of Ciceron’s Digital Media Group. “We
believe that TouchTunes provided us with a unique way to reach
Gorillaz’ fan base, utilizing emerging tech that they’re most
likely already engaging with.”
Rubicon Project, through strategic agreements with companies
like AdMore, AdShel, Adspace Networks, Inc., Captivate, Clear
Channel, LiveIntent, ScreenVision, SoundCloud, Spotify and now
TouchTunes, offers advertisers the ability to go to a single,
unified location to reach consumers nearly everywhere they play and
interact, from malls, elevators, lobbies, cinemas, digital
billboards, television, restaurants, bars, email and on their
desktops and mobile devices.
About TouchTunes
TouchTunes is the largest in-venue interactive music and
entertainment platform, featured in more than 63,000 bars and
restaurants across North America and 74,000 globally. TouchTunes'
platform provides location-based digital solutions that encourage
social interactions through shared experiences. Music is the core
of TouchTunes' experience, with millions of songs played daily
across the network and a mobile app that lets users find nearby
jukebox locations, create playlists, and control the music in-venue
directly from their phone. The mobile app is available on the Apple
Store and Google Play, and has been downloaded seven million times.
TouchTunes' award-winning products and services also include an
integrated photo booth, the first fully-licensed commercial karaoke
system, and an interactive TV messaging and engagement solution.
TouchTunes Media is a highly scalable digital out-of-home
activation platform that provides targeted advertising and
promotional opportunities for consumer brands. TouchTunes is
headquartered in New York City, with offices in Chicago, Montreal,
London and Vancouver.
For more information visit www.touchtunes.com and follow
TouchTunes on Facebook, Twitter and Instagram for the latest
jukebox news.
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the
Internet free and open and fuel its growth by making it easy and
safe to buy and sell advertising. Rubicon Project pioneered
advertising automation technology to enable the world’s leading
brands, content creators and application developers to trade and
protect trillions of advertising requests each month and to improve
the advertising experiences of consumers. Rubicon Project is a
publicly traded company (NYSE: RUBI) headquartered in Los Angeles,
California.
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version on businesswire.com: http://www.businesswire.com/news/home/20170424005280/en/
TouchTunesSusan
Danaher212-644-3165sdanaher@touchtunes.comorRubicon ProjectEric
Bonach310-207-0272press@rubiconproject.com
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