Press release
- Nokia's next generation of world-class OZO solutions sets a new
standard for the creation, delivery and experience of immersive
content
- Strong ecosystem support for OZO Reality Platform with new and
expanded partnerships including Akamai, AWS Elemental, Harmonic,
NeuLion, Youku and more
19 April 2017
NAB Show, Las Vegas, NV, U.S. - Driven by an ongoing
commitment to push the boundaries of possibility in virtual,
augmented and mixed reality, Nokia today unveiled its next
generation of immersive technology solutions. Through its
best-in-class tools for the creative community and an unparalleled
partner ecosystem, Nokia is delivering the next step towards "OZO
Reality", a higher level of consumer experience defined by superior
immersion, new creative possibilities, and increased efficiency for
the creation, delivery and experience of immersive
storytelling.
"There is virtual reality, and then there is OZO Reality: our
vision for the future of virtual and mixed reality experiences,
seamlessly blending the real with the virtual and transcending time
and space. We are developing new innovations that work together to
empower storytellers, enable audiences to participate in content
anywhere on any platform, and deliver on the promise of
transformative experiences that help the human family feel more
together," said Paul Melin, VP of Digital Media, Nokia
Technologies. "As VR and AR fast approach a tipping point that will
lead to explosive growth, OZO products and technologies are
well-positioned to be key drivers for the future of an industry
that could top $100 billion in less than a decade.*"
At NAB 2017 in Las Vegas, Nokia will unleash an ambitious slate
of new technologies and enhancements to its OZO product line-up.
The total system update includes OZO+, a significant upgrade of
Nokia's industry-leading professional VR camera solution, coupled
with OZO Creator, Nokia's completely updated VR image processing
and stereoscopic software now including mixed reality enablement.
This powerful combination produces generational advancements in
image quality and efficiency in the creative process. Nokia has
also significantly enhanced OZO Live, the highly-regarded scalable
3D 360 livestream solution, with spatial audio mixing and the
unique spatial audio technology OZO Audio.
Nokia is announcing a major step in solving the problem of
delivering immersive experiences over existing networks. The new
OZO Reality Platform, including OZO Deliver, OZO Player SDK, and
Nokia VR format extensions, enables higher-quality experiences to
reach broader audiences by allowing for delivery and playback
interoperability. These technologies enable a broad ecosystem of
partners to deliver higher resolution, spatial audio, and support
for mixed reality experiences for content captured with any
high-quality VR camera system.
Nokia will showcase at NAB its industry-leading technologies
across every step of the virtual reality workflow:
CREATE
OZO+ - The industry-leading professional virtual reality
camera solution that captures stereoscopic 360 video and 360x360
spatial sound receives its most significant update yet:
- Paired with OZO Creator, OZO+ produces professional-grade
images that have better dynamic range and better color so that they
are sharper, cleaner and more natural than ever before.
- Enabled through the rich stereoscopic data captured in RAW
format, OZO+ is the only VR camera that creates depth maps ready
for 3DFX compositing and mixed reality experiences.
OZO Creator - Combines powerful RAW image processing with
easy-to-use and efficient post-production tools that seamlessly
integrate into VR production workflows:
- The completely new ISP (image signal processing pipeline)
delivers next-gen visual quality for content shot with OZO+ and VR
cameras.
- In addition to best-in-class stereoscopic stitching, OZO
Creator now features depth map export and Nokia VR distribution
format extension support to enable mixed reality content that
deliver new advancements in creative control and quality.
OZO Live - Produce live 3D 360 experiences to
professional broadcast standards.
- New spatial audio mixing capabilities allow for the creation of
customized audio mixes for each camera feed, incorporating both
ambient audio and sound reinforcement from multiple audio feeds,
with output in 5.1, ambisonics, or OZO Audio format.
- World's first public demonstration of dual-UHD output for 4K
per eye resolution live streaming that unlocks unprecedented
quality alongside OZO Live's renowned reliability and professional
broadcasting at scale.
DELIVER
The backbone of the OZO Reality Platform is a set of
technologies and format extensions, developed by Nokia and
embraced by a broad ecosystem of partners, which enable the
real-world delivery of 360 video and mixed reality experiences with
unprecedented efficiency and uncompromised quality:
VR format extensions - Nokia's VR distribution and
streaming format extensions now enable higher resolution, depth
carriage, and spatial audio.
OZO Deliver - A software component that enables OZO
Reality Platform partners to ingest and manage advanced immersive
experiences, and to deliver them at lower bandwidth to broader
audiences.
EXPERIENCE
Depth-enabled mixed reality, spatial full-sphere sound and
support for 4K, 6K and 8K resolution enable audiences to experience
immersive presence in the way creators envisioned:
OZO Player SDK - Native code that can run in an existing
video app for turnkey playback of VR content:
- Provides a single interface to efficiently develop for all
major VR and 360 video platforms and apps.
- Now features depth rendering with occlusion to provide
real-time integration of mixed reality elements like advertising
and game-engine created elements.
OZO Audio - Advanced spatial audio technology with 3D
recording and playback capabilities, designed specifically for
smartphone and camera manufacturers.
- Provides a single interface to efficiently develop for all
major VR and 360 video platforms and apps.
- OZO Audio is also fully integrated into the OZO Player SDK to
deliver the most immersive audio and visual experiences
PARTNERS
To drive acceleration and adoption of OZO Reality, Nokia has
forged partnerships with world-class companies that touch each
aspect of content creation, delivery and end-user experience.
OZO Reality Platform partners (alphabetical):
- 3stage Design will be integrating the OZO Player SDK
into their entire VR ecosystem to deliver immersive experiences to
their customers.
- Accedo, the leading video experience pioneer, will
be integrating the OZO Player SDK in customers deployments to
secure high quality, immersive cross-platform Virtual Reality
experiences globally.
- Akamai: As a launch partner for Nokia's OZO Reality
platform, Akamai and Nokia will work together to bring the highest
quality 3D 360 stereoscopic VR experiences with ingest support of
Nokia's VR video formats across the Akamai platform. At NAB, we
will demonstrate live virtual reality streaming at low latency
using an OZO Live feed from Nokia's booth to Akamai's Media
Services Live, rendered via the OZO Player SDK at Akamai's
booth.
- AWS Elemental and Nokia have delivered more than 25 live
360-degree events in 10 countries including live concerts, music
festivals, sports, live TV shows and political conventions.
AWS Elemental was the first encoding vendor to engage with Nokia to
provide virtual reality experiences for viewers, the first to
deliver live 4K per eye, and the first to support Nokia's new
Viewport-Adaptive Streaming solution to deliver 4K resolution and
optimized bandwidth efficiency.
- China Interncontinental Communication Center (CICC) is a
comprehensive international cultural communication organization
with the goal of producing and broadcasting documentaries that
showcase the many facets of China to the world. CICC has partnered
with Nokia OZO to capture, produce and distribute premium
stereoscopic VR content with immersive spatial audio playback for
the very best in storytelling using OZO+ and the OZO Reality
Platform.
- Haivision: Using the Intel-powered Haivision KB 4K
encoder together with the Nokia OZO camera and OZO Live software,
organizations can stream reliable, high quality, virtual reality
experiences that combine 360-degree viewing and a 3D immersive
experience for online audiences.
- Harmonic will be integrating the OZO Reality platform
into their encoder and cloud solutions for customers who want
immersive VR production, delivery and playback capabilities.
- Ideal Systems, with locations in over 10 countries
throughout Asia, is the leading broadcast system integrator in
APAC. Partnering with Nokia OZO to bring live VR experiences to the
region, Ideal System is delivering a full suite of services from
OZO camera rental and purchase to the Ideal Live platform powered
by OZO Live and a comprehensive VR app development expertise with
the OZO Player SDK. Earlier this month, Ideal Systems partnered
with PCCW Global and Nokia to broadcast the Hong Kong Sevens rugby
tournament in full live 3D 360.
- Kaltura will expand their existing support for
web-based 360 video using Nokia's OZO Reality Platform
technologies, enabling high quality delivery across the full range
of major HMD platforms. These capabilities will be deployed
throughout Kaltura's extensive suite of enterprise, education, and
media solutions.
- LiveLike and Nokia are partnering to integrate the OZO
Reality platform that will enable LiveLike's VR platform to deliver
immersive, live sports viewing experiences to broadcasters and
sports teams.
- NeuLion and Nokia announced that OZO Live and OZO
Deliver together with the NeuLion Digital Platform will offer joint
customers complete end-to-end production, delivery, monetization
and play-back of live and on-demand VR content to enable
professional 360 VR streaming and delivery with unprecedented
efficiency and quality.
- Nibiru, one of China's technology leaders in the mobile
VR technology and operating service provider space, has partnered
with Nokia to deliver the best-in-class immersive stereoscopic 360
and spatial audio playback to their customers. As a launch partner
for OZO Reality Platform, Nibiru will integrate the OZO Player SDK
in their All-in-One HMDs and VR System to bring the OZO Reality
quality as a native playback offering for business, education, and
gaming uses.
- Primestream's Dynamic Media Management software, which
supports the browsing of immersive 360-degree content, will be
adding support for the OZO Reality Platform and giving customers
the ability to capture, produce, manage and deliver high quality VR
content created with OZO+.
- Ratio, a technology services company dedicated to
superior app experiences, will be launching new immersive VR
capabilities in their VR Media Applications powered by the OZO
Player SDK. The bespoke and OTT Platform, Ratio TV, will unlock a
new level of presence with the playback of stereoscopic VR video,
spatial audio, and the full fidelity of OZO content for its
customers.
- Qello will integrate their leading content monetization
platform with the OZO Reality Platform technologies, providing a
complete suite of services for professional VR creators seeking to
reach consumers directly with their content, whether it be via
SVOD, AVOD or live pay-per-view.
- Youku's collaboration with Nokia will enable millions of
people in China to enjoy incredibly immersive video and audio VR
content through breakthrough technologies enabled in the OZO
Reality Platform. Youku has signed on to leverage the entire OZO VR
suite through its content creation and distribution businesses.
More importantly, Youku is actively integrating the OZO Player SDK
and supporting the ingest of the OZO format extensions which
collectively deliver a superior consumer VR/MR experience that
would be available in all its platforms, mobile apps and consumer
offerings.
Visit Nokia and experience OZO Reality at the 2017 NAB Show in
Las Vegas Convention Center April 24-27 in the North Hall, Booth #
N1002VR. During NAB, Nokia will be featuring content, technologies
and speaker sessions at its booth with top partners such as
NeuLion, Facebook Live, Akamai, Elemental, Haivision and more.
For more information, visit https://ozo.nokia.com.
* Based on Digi-Capital, January 2016 Revenue Forecast and IDC's
Worldwide Semiannual Augmented and Virtual Reality Spending
Guide
About NokiaNokia is a global leader innovating the
technologies at the heart of our connected world. Powered by the
research and innovation of Nokia Bell Labs, we serve communications
service providers, governments, large enterprises and consumers,
with the industry's most complete, end-to-end portfolio of
products, services and licensing.
From the enabling infrastructure for 5G and the Internet of
Things, to emerging applications in virtual reality and digital
health, we are shaping the future of technology to transform the
human experience. www.nokia.com
Media Enquiries:Keith MutzmanSenior Communications
Manager | Nokia OZO+1 415 269
4734keith.mutzman@nokia.com
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