LAS VEGAS and ATLANTA, April 3,
2017 /PRNewswire/ -- Scientific Games Corporation (NASDAQ:
SGMS) ("Scientific Games" or the "Company") today announced that a
promotion created by Scientific Games for the Pennsylvania Lottery
has set an industry record for the most entries into a promotion
offered by a U.S. lottery. More than 15.8 million tickets were
entered into the Secret Santa Second-Chance Drawings
promotion for the opportunity to win surprise prizes in addition to
cash prizes ranging from $10,000 to
$100,000.
Additionally, during the 10-week promotional period, the
Pennsylvania Lottery's VIP Players Club membership grew by 13
percent with 76,000 new registrants.
Drew Svitko, Executive Director,
Pennsylvania Lottery, said, "For the third year in a row, we've
worked with Scientific Games to launch a second-chance holiday
promotion. And while previous years were very successful, our 2016
promotion really engaged our players on multiple levels. For the
first time, we included all draw games. This promotion drove
consistent engagement with the Lottery and our games during the
holidays, ultimately helping us in our overall mission to raise
monies to benefit older Pennsylvanians."
Building on similar holiday-themed second-chance promotions in
2014 and 2015, the record-breaking Secret Santa Second-Chance
Drawings promotion featured a mobile-compatible interactive
game developed by Scientific Games, which was played online more
than two million times during the promotional period, averaging
28,000 plays a day. The Company's interactive games engage players
with popular social game mechanics, social login, social sharing
and leaderboards.
Amy Hill, Vice President, Digital
Content Studio for Scientific Games, said "We added a fun twist to
the promotion this year. Players could choose from two
second-chance drawings, either a Secret Santa drawing which
featured unknown prizes or a Not So Secret Santa drawing
which featured prizes from $10,000 to
$100,000. Most chose the Secret Santa drawing,
proving they love to be surprised."
The online promotion offered players the opportunity to enter
non-winning tickets from six holiday-themed instant games, as well
as winning and non-winning draw-based games (except Raffle).
Tracked sales for eligible games during the 10-week promotion
reached nearly $40 million.
Players submitted 63 percent of their entries via the
Pennsylvania Lottery's mobile app, also developed by Scientific
Games. The app has been installed on more than 466,000 mobile
devices since September 2014.
Scientific Games provides games, technology and services to more
than 150 lotteries worldwide, including nearly every North American
lottery.
© 2017 Scientific Games Corporation. All Rights
Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a leading
developer of technology-based products and services and associated
content for worldwide gaming, lottery and interactive markets. The
Company's portfolio includes gaming machines, game content and
systems; table games products and utilities; instant and draw-based
lottery games; server-based lottery and gaming systems; sports
betting technology; loyalty and rewards programs; and interactive
content and services. For more information, please visit us at
www.scientificgames.com.
Company Contacts
Lottery Communications:
Therese Minella (770) 825-4219
Investor Relations:
Bill Pfund (702) 532-7663
Corporate Communications:
Susan Cartwright (702) 532-7981
Forward-Looking Statements
In this press release, Scientific Games makes "forward-looking
statements" within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements describe
future expectations, plans, results or strategies and can often be
identified by the use of terminology such as "may," "will,"
"estimate," "intend," "plan," "continue," "believe," "expect,"
"anticipate," "target," "should," "could," "potential,"
"opportunity," "goal," or similar terminology. These statements are
based upon management's current expectations, assumptions and
estimates and are not guarantees of timing, future results or
performance. Therefore, you should not rely on any of these
forward-looking statements as predictions of future events. Actual
results may differ materially from those contemplated in these
statements due to a variety of risks and uncertainties and other
factors, including, among other things: competition; U.S. and
international economic and industry conditions, including slow
growth of new gaming jurisdictions, slow addition of casinos in
existing jurisdictions, and declines in the replacement cycle of
gaming machines; ownership changes and consolidation in the gaming
industry; opposition to legalized gaming or the expansion thereof;
inability to adapt to, and offer products that keep pace with,
evolving technology, including any failure of our investment of
significant resources in our R&D efforts; inability to develop
successful products and services and capitalize on trends and
changes in our industries, including the expansion of internet and
other forms of interactive gaming; laws and government regulations,
including those relating to gaming licenses and environmental laws;
dependence upon key providers in our social gaming business;
inability to retain or renew, or unfavorable revisions of, existing
contracts, and the inability to enter into new contracts; level of
our indebtedness, higher interest rates, availability or adequacy
of cash flows and liquidity to satisfy indebtedness, other
obligations or future cash needs; inability to reduce or refinance
our indebtedness; restrictions and covenants in debt agreements,
including those that could result in acceleration of the maturity
of our indebtedness; protection of our intellectual property,
inability to license third party intellectual property, and the
intellectual property rights of others; security and integrity of
our products and systems and reliance on or failures in information
technology and other systems; challenges or disruptions relating to
the implementation of a new global enterprise resource planning
system; failure to maintain internal control over financial
reporting; natural events that disrupt our operations or those of
our customers, suppliers or regulators; inability to benefit from,
and risks associated with, strategic equity investments and
relationships; failure to achieve the intended benefits of our
acquisitions; incurrence of restructuring costs; implementation of
complex revenue recognition standards or other new accounting
standards; changes in estimates or judgments related to our
impairment analysis of goodwill or other intangible assets;
fluctuations in our results due to seasonality and other factors;
dependence on suppliers and manufacturers; risks relating to
foreign operations, including fluctuations in foreign currency
exchange rates, restrictions on the payment of dividends from
earnings, restrictions on the import of products and financial
instability, including the potential impact to our business
resulting from the affirmative vote in the U.K. to withdraw from
the EU, and the potential impact to our instant lottery game
concession or VLT lease arrangements resulting from the recent
economic and political conditions in Greece; changes in tax laws or tax rulings, or
the examination of our tax positions; dependence on key employees;
litigation and other liabilities relating to our business,
including litigation and liabilities relating to our contracts and
licenses, our products and systems, our employees (including labor
disputes), intellectual property, environmental laws and our
strategic relationships; influence of certain stockholders; and
stock price volatility.
Additional information regarding risks, uncertainties and other
factors that could cause actual results to differ materially from
those contemplated in forward-looking statements is included from
time to time in our filings with the SEC, including the Company's
current reports on Form 8-K, quarterly reports on Form 10-Q and its
latest annual report on Form 10-K filed with the SEC on
March 3, 2017 (including under the
headings "Forward Looking Statements" and "Risk Factors").
Forward-looking statements speak only as of the date they are made
and, except for Scientific Games' ongoing obligations under the
U.S. federal securities laws, Scientific Games undertakes no
obligation to publicly update any forward-looking statements
whether as a result of new information, future events or
otherwise.
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SOURCE Scientific Games Corporation