NEW YORK, March 31, 2017 /PRNewswire/ -- New York
& Company, Inc. (NYSE: NWY) has partnered with actress,
Gabrielle Union to be the face of
the Company's 7th Avenue Design Studio beginning in
April and will launch her own namesake collection, exclusive to
New York & Company, in
August.
The 7th Avenue Design Studio is a sub-brand within
New York & Company that
includes chic dresses, modern suiting, and versatile separates.
Customers will see Gabrielle's campaign in stores and online as
well as in print advertising, digital marketing, and social
media.
The specialty retailer's 7th Avenue Design Studio
collection was largely inspired by hit show, Being Mary Jane, a TV
series produced by and starring the award-winning actress.
Gabrielle's character, Mary Jane
Paul, embodies a specific New
York & Company customer—the career woman who needs easy
and effortless styles that are polished and on-trend. "Mary Jane's style reflects power, leadership,
and risk taking. She wears classic styles but with a twist, which
is why I think she'd definitely shop at New York & Company," Gabrielle
explains.
Later this year, New York &
Company will expand the partnership further by introducing an
exclusive namesake collection designed by Gabrielle. Greg Scott, CEO stated, "Our customers will
relate to Gabrielle. She has worked hard to establish a successful
career and is both, aspirational and inspirational to our consumer.
Gabrielle's collection will be unlike anything our customers have
ever seen from us. Adding her brand to our portfolio will strongly
appeal to our loyal clients and will also attract new customers to
our brand. It will be significant to our growth strategy in
2017."
The launch of this partnership is a "whole new game" for
Gabrielle. She shares, "I am excited to work with a brand that's
known for embracing diversity and that caters specifically to
women—especially women who want to look on-point without breaking
the bank. I can't wait to show everyone what I've been working on!"
New York & Company is
thrilled to be working with Gabrielle, a highly accomplished
actress, philanthropist and style icon.
Click here for high resolution images.
New York & Company Press
Contact:
Angela Apolito /
AApolito@nyandcompany.com / 212-884-2495
New York & Company, Inc. is
a specialty retailer of women's fashion apparel and accessories,
and the modern wear-to-work destination for women, providing
fashion that is feminine, polished, on-trend and versatile.
New York & Company, Inc. helps
its customers feel confident, put-together, attractive and stylish
by providing affordable fashion. The Company's proprietary branded
New York & Company®
merchandise is sold through its national network of retail stores
and online at www.nyandcompany.com. The Company operates over 400
stores nationwide.
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SOURCE New York &
Company