TechTarget Triples Priority Engine Platform Customer Base in One Year
March 30 2017 - 2:45PM
Business Wire
Leads market in Purchase Intent Insight for B2B technology
marketers
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that it has
surpassed the 200-customer mark for its IT Deal Alert Priority
EngineTM purchase intent insight platform. This represents a
three-fold increase in just the second calendar year since its
initial release. Priority Engine is a SaaS marketing analytics and
data offering that provides direct, real-time access to
activity-ranked accounts and the named contacts within them who are
actively researching purchases in specific enterprise technology
markets.
Customers are using and finding success with Priority Engine
across a number of major technology markets:
- 50+ customers in Business Applications
markets
- 40+ Data Center customers
- 40+ Security customers
- 40+ in Storage markets
- 30+ Network Infrastructure vendors
“In 2017, marketers are laser-focused on transforming data into
insights and they’re doubling down on turning those insights into
productive actions,” said Mike Cotoia, CEO, TechTarget. “Priority
Engine delivers real and observed purchase intent data from
TechTarget’s highly targeted audiences directly to our customers to
improve their marketing programs and accelerate pipeline. Through
its ability to consolidate intent signals, account rankings and
named active prospects in one place, Priority Engine is helping
marketers address their goals more simply and powerfully than the
aggregation of point solutions they’ve struggled to knit together
previously.”
With subscriptions available for over 475 technology- and
geo-specific segments worldwide, Priority Engine further simplifies
customer operations by integrating directly with major CRM and
Marketing Automation systems. By providing organizations direct
access to thousands of “active buyers” clients would commonly
otherwise miss, Priority Engine improves outcomes for both
Marketing and Sales for Demand Generation, Lead Nurturing,
Account-Based Marketing (ABM), Sales Prospecting, Channel
Enablement and more.
Based on their very real gains, customers are making annual
commitments to leverage TechTarget’s purchase intent insight on an
on-going basis. The Company generated more than $31 million from
its suite of IT Deal AlertTM purchase intent insight solutions in
2016.
TechTarget has become a leader in the market based on how its
unmatched purchase intent insight is created and delivered. The
depth and breadth of content across TechTarget’s extensive network
of more than 140 technology-specific web sites make it possible to
understand behavior and audience activity in ways that are not
available from other methods. Since 1999, TechTarget has built a
deep technical content footprint and unrivaled topical authority in
enterprise technology that enterprise technology experts rely on
daily. With 500,000 content pages covering some 10,000+ targeted
technology topics across its network, TechTarget is at the top of
search results in virtually every major technology market. This
ensures that when enterprise technology buyers have a need, they
find TechTarget first - and their intent then becomes visible
across their entire buyer’s journey, providing essential input for
marketing activation and pipeline development.
“TechTarget has been an instrumental partner to SimpliVity and
undoubtedly helped us rapidly grow in this fast-paced, congested
market,” said Marianne Budnick, CMO for hyperconverged
infrastructure solution provider SimpliVity. “Over the duration of
our partnership, we saw demonstrated impact on pipeline and MQL
conversions by integrating their knowledge of audience activity
into our sales and marketing outreach.”
To learn more about TechTarget’s industry-leading portfolio of
purchase intent-driven solutions, please contact us at
PriorityEngine@TechTarget.com today.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170330006105/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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