Additional Proxy Soliciting Materials (definitive) (defa14a)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐

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☐		Preliminary Proxy Statement

☐		Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☐		Definitive Proxy Statement

☒		Definitive Additional Materials

☐		Soliciting Material under §240.14a-12

E*TRADE Financial Corporation

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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*** Exercise Your Righ t to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Stockholder Meeting to Be Held on May 11, 2017.


		Meeting Information
*ETRADE FINANCIAL CORPORATION**		Meeting Type: Annual Meeting
		For holders as of: March 13, 2017
		Date: May 11, 2017 Time: 8:30 AM Eastern
		Location: The Michelangelo Hotel
		Roman Room
		152 West 51 ^st Street
		New York, NY 10019
ETRADE FINANCIAL CORPORATION* 1271 AVENUE OF THE AMERICAS 14TH FLOOR NEW YORK, NY 10020	You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting.
	See the reverse side of this notice to obtain proxy materials and voting instructions.

— Before You Vote —

How to Access the Proxy Materials


				Proxy Materials Available to VIEW or RECEIVE:

				NOTICE AND PROXY STATEMENT ANNUAL REPORT

				How to View Online:

				Have the information that is printed in the box marked by the arrow g (located on the following page) and visit: www.proxyvote.com.

				How to Request and Receive a PAPER or E-MAIL Copy:

				If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:

				1) BY INTERNET : www.proxyvote.com
				2) BY TELEPHONE : 1-800-579-1639
				3) BY E-MAIL* : sendmaterial@proxyvote.com

				* If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow g (located on the following page) in the subject line.

				Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 27, 2017 to facilitate timely delivery.

— How To Vote —

Please Choose One of the Following Voting Methods

Vote In Person: Many stockholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow g LOGO (located on the following page) available and follow the instructions.

Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.


		Voting Items

The Board of Directors recommends you vote

FOR each of the following:

Election of Directors:

1a.

Richard J. Carbone

1b.

James P. Healy

1c.

Kevin T. Kabat

1d.

Frederick W. Kanner

1e.

James Lam

1f.

Rodger A. Lawson

1g.

Shelley B. Leibowitz

1h.

Karl A. Roessner

1i.

Rebecca Saeger

1j.

Joseph L. Sclafani

1k.

Gary H. Stern

1l.

Donna L. Weaver

The Board of Directors recommends you vote FOR the following proposal:

2.	To approve, by a non-binding advisory vote, the compensation of the Company’s Named Executive Officers (the “Say-on-Pay Vote”), as disclosed in the Proxy Statement for the 2017 Annual Meeting.

The Board of Directors recommends you vote for the selection of ONE YEAR on the following proposal:

3.	To select, by a non-binding advisory vote, the frequency of the Say-on-Pay Vote.

The Board of Directors recommends you vote FOR the following proposal:

4.	To ratify the appointment of Deloitte & Touche LLP as the Company’s independent registered public accounting firm for 2017.

NOTE: In their discretion, the Proxies are authorized to vote on such other business as may properly come before the meeting or any adjournment thereof.

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