PLANO, Texas, March 27, 2017 /PRNewswire/ -- The beginning
of spring means the return of time-honored traditions like donning
the trendiest fashion styles to capture the perfect family photo.
This spring, Cheetos, one of the flagship brands from PepsiCo's
Frito-Lay division, is unveiling the Cheetos Spring Snack Line – a
collection of the finest fashions for your family snapshots and, of
course, the most enviable social posts.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8067751-cheetos-easter-snack-clothing-line/
Every year, families try to put a new twist on pastel color
palettes, floral prints, seersucker suits and classic accessories.
The Cheetos Spring Snack Line features festively designed apparel
and accessories that keep you looking good, snacking like a pro and
protects your Easter best from any residual Cheetos dust.
"Spring is a time when families come together hoping to capture
moments that make for lasting memories, we saw an opportunity to
add a bit of Cheetos fun to the season to make those moments even
more memorable" said Ryan
Matiyow, senior director of marketing, Frito-Lay. "We are
excited to partner with Betabrand to launch a collection of
clothing and accessories that allow fans to add some playful fun to
their springtime fashion."
Fashionable fans can enter for a chance to win one of the
must-have pieces from the collection on the Cheetos Facebook page:
www.Facebook.com/Cheetos.
The festively designed Spring Snack Line collection
includes:
- Snackscot – Ascots are for men with true fashion
acumen. Worn in perfect proximity under your mouth, the Snackscot
features a pouch for storing Cheetos that makes it easy to snack
between snapshots.
- Cheetos Lapkin Pants – Seersucker trousers with fancy,
and detachable, napkin panels right in your lap. The perfect pant
to wear while snacking to keep things clean and couture.
- Snacking Gloves – White Easter gloves that are actually
three pairs in one. Don't fret when you get Cheetos dust on one
pair, simply pull them off to reveal a clean pair underneath!
- Sound Muffling-Muffler – A fancy, faux fur hand muffler
that does exactly what the name suggests - muffles the sound of the
bag of Cheetos hidden inside.
- Cheetos Snacking Squares – The classiest pocket
squares of the season are refillable cheese-dust cleaning napkins
that come pre-attached to a blazer.
- Ladies Secret Shoulder Sweetos Stasher – Time to bring
back the shoulder pads! They convey power, confidence, and serve as
the perfect place to stash a few Cheetos.
- The Parasol Pocket – Your Easter finest isn't complete
without an elegant parasol. Be prepared for showers or sunshine -
and hunger - with the "Parasol Pocket." 1) Stash bags of Cheetos in
the hidden pockets inside the umbrella, 2) look up periodically to
say: "hmm suns out," and 3) open the umbrella and enjoy some
Cheetos.
- Easter Hiding Hat – Perfectly on trend, the
wide-brim flatters your face, and seamlessly hides your Cheetos
within the decorative flowers.
- Snackspenders – A pair of trend-setting
suspenders with hidden pockets for storing Cheetos!
- Snack Stasher Dress – Easter dresses aren't
complete without Easter bows. The Snack Stasher Dress features an
oversized bow the perfect size for you to stash you favorite cheesy
snack.
Cheetos spring-time snacking will be just as versatile as
Cheetos spring-time fashions, and the flavor is twice as sweet! The
fan-favorite Sweetos Cinnamon Sugar Puffs are back again alongside
the all-new flavor, Sweetos Caramel Puffs. Both are available for a
limited time in stores nationwide.
About Cheetos
Cheetos is one of many Frito-Lay brands in North America - the $14
billion convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com
and on Twitter at http://www.twitter.com/fritolay. Learn more about
Cheetos by visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated approximately $63 billion in net
revenue in 2016, driven by a complementary food and
beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola,
Quaker and Tropicana. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including 22 brands that
generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
About Betabrand.com
Betabrand.com is a crowdsourced clothing community that releases
new designs daily. Notable inventions include: Dress Pant Yoga
Pants, Executive Hoodies, Gay Jeans, Space Jackets,
Paparazzi-fighting fashion, Black Sheep Sweaters, Poo Emoji
Dresses, The Suitsy and many more.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/for-the-love-of-bows-gloves-and-snack-scots-cheetos-debuts-snacking-inspired-spring-clothing-line-300429299.html
SOURCE Frito-Lay North America,
Cheetos Brand