Speedo USA and Life Time Harness the Power of Water to Create Revolutionary Workout in the Pool
March 23 2017 - 1:00PM
Business Wire
‘WTRX’ class to launch exclusively at more
than 40 Life Time destinations by April as part of multi-year
partnership
The “WTRX” (Water Xtreme) class, designed in partnership with
Speedo USA, a division of PVH Corp. (NYSE:PVH), and Healthy Way of
Life Company, Life Time®, is changing the perception of the “aqua”
class by combining the intensity and camaraderie of the ultimate
boot camp with effective, lower impact water movements. “WTRX” will
launch at more than 40 select Life Time destinations by April 1 and
grow to more than 85 locations by the end of 2017 as part of the
exclusive partnership. Each class will be taught by certified
instructors, outfitted in Speedo apparel and footwear, and feature
newly developed Speedo aquatic training aids, including the “Push
Plate” and “Wake” water shoe.
“We are excited about our Life Time partnership and the
opportunity it represents for our brand,” says John Graham,
President of Speedo USA. “Traditional lap swimming continues to be
a great full-body workout but we know the power of aquatic training
goes beyond horizontal swimming and look forward to introducing
Life Time’s members to this full-body training experience.”
“WTRX” revolutionizes water fitness by harnessing and amplifying
the training benefits of water. The new class complements
land-based routines and allows for customization based on fitness
goals, including Power, Endurance and Recovery, and serves as an
extension of the Speedo USA’s science-based, total body aquatic
training program, Speedo Fit, created by Speedo USA in partnership
with EXOS.
“At Life Time, we’re committed to providing our members with the
most innovative, effective and entertaining work out programs,”
says John Reilly, President, Fitness and Nutrition Division, Life
Time Fitness. “We believe ‘WTRX,’ which we’ve created with Speedo
USA, will quickly become a favorite and change the way our members
view and think about aqua training as part of their healthy way of
life.”
In addition to partnering on the design of the “WTRX” class,
Speedo will become the Official Aqua Training Partner, and the
exclusive Aquatic Outfitter and Aquatic Fitness Equipment Provider,
for Life Time’s more than 120 destinations across the United States
and Canada. As the official apparel outfitter, Speedo products will
be sold at Life Time’s Pro Shops and online retail store,
shop.lifetimefitness.com. Featured products will include elite,
performance, fitness and recreational swim apparel as well as
goggles, caps and training aids. Speedo will also be the Title
Sponsor of the Life Time Tri Series, the nation’s premier triathlon
series, with iconic events such as the New York City Triathlon,
Chicago Triathlon and South Beach Triathlon.
To see if “WTRX” is offered at your local Life Time, visit
www.LifeTimeFitness.com.
About Speedo
Speedo is the world’s leading swimwear brand. The teams at
Speedo are passionate about life in and around the water, creating
revolutionary new technologies, designs and innovations, and
supporting swimming from the grassroots to the elite level. In the
1920’s Speedo made history with the Racerback, the world’s first
non-wool suit. In 2008, Speedo redefined swimwear again with
Fastskin LZR RACER, one of the fastest and most technologically
advanced swimsuits ever created; 2011 saw Speedo unveil another
world first with the Fastskin Racing System - a cap, goggle and
suit designed to work together as one. Speedo is owned by Speedo
Holdings B.V. and distributed in over 170 countries around the
world; in North America and the Caribbean, Speedo is licensed
exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of
PVH Corp. To find out more, visit www.speedousa.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at
growing brands and businesses with rich American heritages,
becoming one of the largest apparel companies in the world. We
have over 30,000 associates operating in over 40 countries and
over $8 billion in annual revenues. We own the
iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, ARROW,
Speedo*, Warner’s and Olga brands, and market a
variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North
America and the Caribbean in perpetuity
from Speedo International, Ltd.
About Life Time®
Life Time® is a privately held, comprehensive health and
lifestyle company that offers a personalized and scientific
approach to long-term health and wellness. Through its portfolio of
distinctive resort-like destinations, athletic events and corporate
health services, the Healthy Way of Life Company helps members
achieve their goals everyday with the support of a team of
dedicated professionals and an array of proprietary health
assessments. As of March 2017 the company operates 122 centers in
26 states and 35 major markets under the LIFE TIME FITNESS® and
LIFE TIME ATHLETIC® brands in the United States and Canada.
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version on businesswire.com: http://www.businesswire.com/news/home/20170323005820/en/
United Entertainment GroupMack Baker,
917.595.3165Mack.Baker@uegworldwide.comorLife Time FitnessAmy
Williams, 952.229.7721AWilliams2@lifetimefitness.com
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