Rocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing Platform
March 21 2017 - 3:08PM
Business Wire
Cognitive technology detects brand sentiment in
online news content to inform digital advertising
Rocket Fuel (NASDAQ: FUEL), a leading predictive marketing
platform provider, today announced a new capability called “Brand
Moments” that embeds IBM Watson technology. Through this
integration, Rocket Fuel, with IBM Watson Discovery, is informing
consumer purchase decisions by using cognitive computing to
identify keywords and brand sentiment signals in real-time. These
keywords are then fed into Rocket Fuel AI to drive better
performance, improved brand safety, and deeper intelligence for
businesses.
“By facilitating AI to AI communications with IBM Watson
Discovery, Rocket Fuel is applying AI in radically new ways to help
solve digital marketers' toughest challenges,” said Randy Wootton,
CEO at Rocket Fuel. “The next generation of digital marketers are
realizing that access to data is not enough; real insight comes
from applying AI powered decision making to various digital brand
interactions. By using AI-powered tech, like Rocket Fuel's Moment
Scoring Technology, predictive marketers are able to uncover value
in data sets that previously meant nothing to them and translate
these insights into marketing that is more meaningful for their
customers.”
“We’re excited about the opportunity that Rocket Fuel’s
implementation of Watson Discovery opens up for marketing and
advertising programs,” said Beth Smith, general manager, IBM
Watson. “Businesses in all industries are benefiting from Watson's
cognitive technologies; Watson Discovery is the latest in a series,
giving those enterprises limitless possibilities.”
Rocket Fuel is testing the Brand Moments service with a few
select customers. Upon completion, Brand Moments will be available
to Rocket Fuel customers that advertise in the U.S. market.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people's need for products and services.
Rocket Fuel is headquartered in Redwood City, Calif., and trades
on the NASDAQ Global Select Market under the ticker symbol "FUEL."
Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That
Learns and Marketing That Learns are trademarks or registered
trademarks of Rocket Fuel Inc. in the United States and other
countries.
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Bite Communications for Rocket FuelBethany Mullinix,
415-817-9990Rocket_Fuel@biteglobal.com
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