LAS VEGAS, March 20, 2017 /PRNewswire/ -- RetailMeNot,
Inc. (NASDAQ:SALE) today at ShopTalk released The Total Economic
Impact™ Of RetailMeNot Mobile Solutions. According to the March
2017study commissioned by RetailMeNot and conducted by Forrester
Consulting, the company's mobile marketing solutions generate a
three-year, risk-adjusted return on investment (ROI) of 4.3x.
The full study is available at
https://www.rmn.com/mobile-roi
Forrester Consulting interviewed and surveyed current
RetailMeNot retail clients to create a composite organization that
demonstrates the results of a retailer's mobile marketing campaign
run via RetailMeNot. Additional findings of the study include:
- Mobile marketing campaigns via RetailMeNot delivered
incremental sales transactions. Each promotional campaign
resulted in significant sales transactions. For the composite
organization, 85 percent of them were from new customers.
- New customers also made future purchases, resulting in
additional gross sales. Many of the new customers created
accounts, signed up for loyalty programs or in some other way
created a longer-term relationship with retailers.
- Mobile solution marketing campaigns have better attribution
and analytics that can identify valuable insights. The
interviewed retailers said they have very good visibility into how
the campaigns perform, can identify elements of successful
campaigns and can better attribute sales.
"Mobile content is a primary influencer in the consumer shopping
journey, yet most purchases still happen in-store," said
Mausam Bhatt, senior vice president
of product at RetailMeNot, Inc. "Therefore, it is important for us
to measure the impact of retailers' mobile marketing spend via
RetailMeNot."
RetailMeNot Launches Mall Mode™ to Help Shoppers and
Retailers Alike
RetailMeNot recently launched a feature on its mobile app called
Mall Mode™. Mall Mode™ combines the mall directory map with
in-store savings to help shoppers save time and money for a more
efficient shopping experience. In addition to the shopper benefit,
it provides an additional way for retailers to drive consumers to
their stores. With location relevant content, this is one of the
most used features on the app. More than half of page views occur
when a user is outside the mall, indicating that shoppers are using
the Mall Mode™ feature to plan their trips in advance. The Mall
Mode™ tab can be found in the bottom navigation of the RetailMeNot
app.
RetailMeNot Conducts 127 Mobile Attribution Studies for 68
Large, National Retailers to Understand the Influence of Mobile
Marketing Impact
Mobile Attribution Powered by RetailMeNot™ helps retailers
evaluate mobile influenced in-store sales by analyzing user actions
within the app along with location data to quantify in-store
footfall, attributable sales and influence of the campaign on
sales. The company has now conducted 127 of these studies with top
U.S. retailers since the capability was launched in 2016.
RetailMeNot measures digital and mobile campaign effectiveness with
a combination of anonymized consumer information that includes
first-party data, geo-fencing and latitude-longitude data, along
with algorithm-based smart proximity detection. Average campaign
returns on advertising spend (ROAS) equaling approximately
12.6x the investment.
"Since we launched mobile attribution capabilities in 2016, we
have been able to complete analysis for a significant number of
retailers to determine their return on advertising spend," said
Bhatt. "Because we see up to three-quarters of traffic activity on
RetailMeNot come through a mobile channel on significant retail
holidays like Black Friday, it's important for RetailMeNot to be
able to help retailers understand their mobile marketing
investment."
Click here to learn more about RetailMeNot's mobile attribution
capabilities.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading
savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended December 31, 2016, RetailMeNot, Inc.
experienced over 650 million visits to its websites. It also
averaged 23.1 million mobile unique visitors per month during the
three months ended December 31, 2016. RetailMeNot, Inc.
estimates that approximately $4.4 billion in retailer
sales were attributable to consumer transactions from paid digital
offers in its marketplace in 2016, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United
Kingdom; ma-reduc.com and Poulpeo.com in France; and
GiftCardZen.com and Deals2Buy.com in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE."
Media Contacts
Michelle Skupin
RetailMeNot, Inc.
mskupin@rmn.com
(808) 224-3215
Chelsie Baugh
RetailMeNot, Inc.
cbaugh@rmn.com
(512) 387-8378
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SOURCE RetailMeNot, Inc.