NEW YORK, March 16, 2017 /PRNewswire/ -- New York
& Company, Inc. [NYSE:NWY] is continuing to build its
ever-growing partnership with actress and fashion entrepreneur,
Eva Mendes. The specialty retailer
today announced that the Eva Mendes
Collection will be expanded to over 50 shop-in-shops and 19 Eva
Mendes boutiques, in addition to a very strong online business. In
addition, six New York &
Company stores will be opening in the upcoming months, all offering
an extended assortment of Eva's eponymous collection.
One of the newest New York
& Company locations is centered in one of Miami's most iconic shopping centers, Dadeland
Mall. The store opens today and will host Eva and some of
Miami's most loyal customers at
the Grand Opening tonight. Hundreds of guests are expected to
arrive to meet Eva and take photos with the beloved actress. "It is
such a thrill to open more stores, especially in the Miami Area," Eva says. "I was born in
Miami, so this city has always
been dear to me."
Eva's newest collection—and largest yet—includes over 100 pieces
ranging from apparel and shoes to handbags and jewelry. "It was
important to me for my spring collection to include something for
everyone, which is also why we are currently offering more styles
and inclusive sizing from 0 to 20," Eva expresses. "I hope that by
expanding my collection to additional locations, even more women
are able to find looks that fit their own personal tastes and
lifestyles."
"We marked an extraordinary milestone with Eva this past year,
achieving over $50 million in sales,
with a goal to reach over $100
million in the near term," explains Greg Scott, CEO of New
York & Company. "Eva has been a fantastic partner and
I'm excited to see how this expansion will impact Eva's fans. By
expanding to six new stores and by designating more space to the 50
Eva shop-in-shops, we are introducing new clientele to her amazing
collection while addressing the strong demand in these markets for
both, the Eva Mendes Collection and
our New York & Company
brands."
The new stores added to the New
York & Company retail network are all stores in
high-traffic shopping centers, including Dadeland Mall and Miami
International Mall in the Miami-Metro area and Fashion Centre at
Pentagon City in Arlington, VA.
New York & Company reports
high e-commerce activity in these areas and is opening these
additional brick and mortar locations to enable customers to fully
experience the brand.
Apparel from the Eva Mendes
Collection ranges from $46.95 to
$129.95. The collection launches today in all New York & Company stores nationwide and
online at nyandcompany.com. To download images of the collection
click here.
To download campaign images click here
New York & Company, Inc. is
a specialty retailer of women's fashion apparel and accessories,
and the modern wear-to-work destination for women, providing
fashion that is feminine, polished, on-trend and versatile.
New York & Company, Inc. helps
its customers feel confident, put-together, attractive and stylish
by providing affordable fashion. The Company's proprietary branded
New York &
Company® merchandise is sold through its national
network of retail stores and online at www.nyandcompany.com.
The Company operates over 400 stores nationwide.
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SOURCE New York & Company,
Inc.