SACRAMENTO, Calif.,
Feb. 16, 2017 /PRNewswire/
-- Student filmmakers from high schools and middle schools
across the state received regional honors in the third annual
Anti-Tobacco Video Contest for the Public Service Announcements
(PSA) produced to raise awareness of the dangers of tobacco. The
contest, organized by Breathe California as part of a $100,000 grant from CVS Health, invited middle-
and high-school students in Los
Angeles, Sacramento,
San Jose and San Francisco to submit a PSA video on their
vision of the first tobacco-free generation.
Statewide winners will be announced on Saturday, February 25 in Sacramento as part of the Breathe Youth Media
Awards, a unique youth choice awards program that aims to engage
teens in anti-tobacco initiatives, such as rating tobacco use in
popular movies, and educational opportunities around the dangers of
smoking and e-cigarettes.
"The PSA videos are a great way for students to have
conversations about the dangers of tobacco with their teachers and
peers in their own words and to imagine what the first tobacco-free
generation will look like," said Kori
Titus, CEO, Breathe California of Sacramento-Emigrant
Trails. "We are very grateful to CVS Health for their support and
leadership in helping to deliver the first tobacco-free
generation."
Of the 50 entries submitted for the contest, the following
middle- and high-school level PSAs were chosen as regional
finalists and have been entered into the statewide Breathe Youth
Media Awards:
- Naveet Khaira, Jasminder Mann, Jennifer
Roberts; Christian Brothers High
School (Sacramento)
- Matt Grossman, Josh Davis, Ben
Vechter, Gabrielle Ferraro,
Vincent Seyford, Derek Gale; Rio
Americano High School (Sacramento)
- Tasneem Imbabi, Bella Simanhadi,
Juliette Lopez, Anna Gorban, Kaitlyn
Valdez; Gold River Discovery Center (Gold River)
- Liron Day, Manan Chopra; Dublin High School (Dublin)
- Sophie Azriel; Sunnyvale Middle
School (Sunnyvale)
- Carlos Martinez, Elida Hernandez, Alondra
Hernandez, Marvin Segovia,
Mikhael Torres, Pedro Hernandez, Juliana
Rodriguez, Afram Malki,
Bryant Torres, Xochill Navarro, Leslie
Morales, Alondra Hernande;
Robert Fulton College Preparatory School (Van Nuys)
- Lorcan McSharp, John Lamm,
Alex Kong; Northgate High School
(Walnut Creek)
- Courtney Villasenor,
Donovan Toney, Savanna Soto, Samantha
De Alba, Alisa Moran,
Logan Torosian, Angela Wesson, Nicholas
Jackson, Alondra Carrillo,
Esperanza Ayon, Leslie Alonso; McKee
Middle School (Bakersfield)
CVS Health's support for Breathe California affiliates is part
of Be The First, the company's five-year, $50 million initiative to help deliver the first
tobacco-free generation and extend the company's commitment to
helping people lead tobacco-free lives. With support and funding
through CVS Health and the CVS Health Foundation, Be The
First supports comprehensive education, advocacy, tobacco
control and healthy behavior programming delivered by a group of
best-in-class partner organizations.
"Tobacco use, especially among our youth, is one of the most
pressing public health issues that we face today," said
Eileen Howard Boone, senior vice
president of Corporate Social Responsibility and Philanthropy at
CVS Health. "We're proud to support Breathe California whose
mission is to promote a tobacco-free generation and we look forward
to continuing our work with them to harness the passion of young
people to make an impact on the issues they care about."
In addition to the PSA contest, the grant provided by CVS Health
will help each of the Breathe chapters expand their youth
prevention training and education programming. Throughout the
state, the Breathe affiliates will work to reduce the impact of
lung disease through prevention, education, advocacy and patient
services, as well as help to shape policies that support a
healthier and safer California. To view the winning local
PSAs, please visit http://bit.ly/2lQdheJ.
For more information about Be The First and CVS Health's
commitment to tobacco-free living, please visit
www.cvshealth.com/bethefirst.
About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company
helping people on their path to better health. Through its more
than 9,700 retail locations, more than 1,100 walk-in medical
clinics, a leading pharmacy benefits manager with nearly 90 million
plan members, a dedicated senior pharmacy care business serving
more than one million patients per year, expanding specialty
pharmacy services, and a leading stand-alone Medicare Part D
prescription drug plan, the company enables people, businesses and
communities to manage health in more affordable and effective ways.
This unique integrated model increases access to quality care,
delivers better health outcomes and lowers overall health care
costs. Find more information about how CVS Health is shaping the
future of health at https://www.cvshealth.com.
Media Contact:
Mary Alfieri
CVS Health
Mary.Alfieri@CVSHealth.com
401-770-9811
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cvs-health-and-breathe-california-announce-statewide-finalists-in-student-film-contest-on-youth-smoking-300409157.html
SOURCE CVS Health