Bazaarvoice Announces Ja Rule as Guest Speaker on SXSW Panel
February 16 2017 - 11:30AM
Bazaarvoice, Inc. (Nasdaq:BV) announced today that recording
artist, actor and entrepreneur Ja Rule will participate on one of
three official SXSW panels at the #BVatSXSW event on Mar. 11, 2017,
at Sellers Underground in Austin, Texas.
Beyond his career in entertainment, Ja Rule’s most recent
business venture is co-founding Fyre Media, an on-demand talent
booking service for influential celebrities, artists and athletes.
Ja Rule’s experience in entertainment, promotions and
entrepreneurship will bring a unique perspective to the Bazaarvoice
panel Is Authenticity in Advertising Possible?, a discussion about
how brands and agencies can connect to their target audiences in an
authentic way.
During this panel, Ja Rule will join other leaders in the
digital advertising industry, including Richard Guest, president of
global advertising agency Tribal Worldwide, and Jennifer Dalipi,
senior director – global media consumer beauty at leading cosmetics
manufacturer COTY. Bazaarvoice will host two additional panels that
explore other trends and issues that affect today’s marketers and
advertisers. The Moral Code of Pay-to-Play Marketing will focus on
how brands can incentivize and activate influencers to help tell
their stories effectively and responsibly. Speakers include:
- Yuyu Chen, brand reporter at Digiday
- Liz Giel, group planning director at Carmichael Lynch
- Darcy Reifenberger, global product director at BzzAgent
The second panel titled, Contemporary Curation: How Imagery
Shapes a Brand, will examine how compelling visual content can
strengthen your brand’s identity and foster emotional connections
with consumers. It will feature:
- Art Markman, professor of psychology at the University of
Texas
- Oen Michael Hammonds, lead facilitator at IBM Design
Studio
“The underlying themes of our #BVatSXSW panels focus on brand
storytelling, creative content, and authentic consumer
connections,” said Gene Austin, chief executive officer and
president at Bazaarvoice. “We look forward to hearing how industry
leaders from marketing, advertising, tech and design can help
brands stay relevant in today’s noisy marketplace.”
To see the full schedule of events and register for #BVatSXSW,
visit www.bazaarvoice.com/sxsw. About
BazaarvoiceBazaarvoice helps brands and retailers find and
reach consumers, and win them with the content they trust. Each
month in the Bazaarvoice Network, more than one-half billion
consumers view and share authentic consumer-generated content
(CGC), including ratings and reviews as well as curated visual
content, across 5,000 brand and retail websites. This visibility
into shopper behavior allows Bazaarvoice to capture unique
first-party data and insights that fuel our targeted advertising
and personalization solutions.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas
with offices across North America and Europe. For more information,
visit www.bazaarvoice.com.
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