NEW YORK, Feb. 16, 2017 /PRNewswire/ -- On the heels of
Ogilvy Worldwide Chairman and CEO John
Seifert's recent global announcements, Ogilvy USA CEO Lou
Aversano has followed up with several key personnel
appointments of his own as he seeks to activate the company's Next
Chapter strategy in the USA. As previously announced, the
USA will be the first market to
undergo the company's transformation and will set the stage for how
the changes will happen across the Ogilvy enterprise
globally. Ogilvy USA will go
live in April 2017.
Under Ogilvy USA, the company
will come together as one, single Ogilvy brand – shifting from a
focus on disciplines and subbrands to a focus on clients and
specialty skills and expertise.
At the center of this new, client-centric model, will
be "Groups." These Groups will represent nine individual
portfolios of a diverse mix of clients with talent spanning
"Domains" including Enterprise Branding, Digital and Innovation,
Customer Engagement and Commerce, Influence and PR, and Media and
Distribution. These portfolios will span all of Ogilvy's clients
across its Atlanta, Cambridge, Chicago, Denver, Los
Angeles and New York. Integrated Functions [Finance,
Talent, Business Development, Communications] will also serve
across the USA enterprise.
"The challenge of building brands today has never been more
difficult as a new kind of marketing leader emerges – one with new
skills, concerns and needs," said Lou
Aversano, Ogilvy USA
CEO. "It is crucial for us to adapt, rethink and
anticipate how we work together to best meet the changing needs of
our clients. Ogilvy USA now gives
us the opportunity to reimagine the bold, ambitious and
vibrant culture that David Ogilvy
created so many years ago."
Over the past several months, Ogilvy USA identified a diverse team of leaders with
a wide range of skills and distinct areas of expertise to best
serve the clients that the agency works with and the brands that
they represent.
This team will be responsible for the overall leadership of
Ogilvy USA including client
management, talent, new business and finance. Many of these
leaders will continue to service existing clients both here and
abroad. Additional leaders will be named over the coming
weeks and months.
Ogilvy USA Leadership Team:
Client Group Leaders:
Nelly
Andersen, previously Executive Vice President, Global Brand
Management, OgilvyOne Worldwide (London)
Michele
Anderson, previously Managing Director, Ogilvy PR (Chicago) and will also serve as Influence and
PR Domain lead
Alvaro
Cabrera, previously Chief Strategy Officer, North America, OgilvyOne Worldwide
(New York) and will also serve as
Customer Engagement and Commerce Domain lead
Cathy
Francque, previously Managing Director, Ogilvy (Chicago)
Mark
Himmelsbach, previously President, Content + Social North
America, Ogilvy (New York) and
will also serve as Digital and Innovation Domain lead
Todd
Krugman, President, IBM Global Brand Services, Ogilvy
(New York) and previously CEO
Ogilvy Japan
Sean
Muzzy, previously Chief Executive Officer, Neo@Ogilvy
(New York) and will also serve as
Media and Distribution Domain lead
Stephanie
Ricke, previously President, Leopard (Denver) and Senior Vice President, The Lacek
Group (Minneapolis)
Sandeep
Vasudevan, previously Worldwide Managing Director, Ogilvy
(New York)
The integrated functions leads include Simone Oppenheimer (Business Development);
Suresh Raj [Growth (Global and
USA lead)]; Jennifer Risi [Communications (Global and
USA lead)]; Jim Woods (Finance); and Jean-Rene Zetrenne (Talent).
Additional appointments include Kate
Cronin to lead the USA
Health & Wellness practice in partnership with the WPP Health
& Wellness offering, Adam Tucker
will lead the USA Enterprise
Branding Domain, Ben Levine will
serve as Senior Advisor, Transformation and Jack Rooney will lead Integration for Ogilvy
USA.
In addition to the new structure, Ogilvy also recently announced
that the agency is reimagining how it works with clients with the
introduction of Ogilvy Delivery -- a modern marketing capability
focused on creating a uniform standard of the critical craft skills
required to bring big ideas to life across all channels relevant to
client business. For the USA, Kathleen
Ryan, previously an operations consultant for Ogilvy
globally will serve as interim Chief Delivery Officer – working
closely with Worldwide Chief Delivery Officer, Günther Schumacher.
Ogilvy will continue to announce updates to how the agency will
work in the modern marketing era as part of the Next Chapter
strategy.
"Identifying a dynamic and diverse leadership team with the
right skills and experiences was a key step in my go forward
strategy for the USA," said
Aversano. "I am thrilled that each of them have agreed to
join me on this journey and am delighted with how they have come
together to reaffirm our agency's commitment to make brands matter,
grow our business and cultivate the next generation of our
leaders."
MEDIA CONTACT:
Jennifer
Risi
646-240-6297
Jennifer.risi@ogilvy.com
ABOUT OGILVY
Ogilvy is one of the largest marketing
communications companies in the world. It was named the Cannes
Lions Network of the Year for five consecutive years, 2012,
2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency
Network in 2012, 2013 and 2016; and Adweek's Global Agency of
the Year in 2016. The company is comprised of industry leading
units in the following disciplines: advertising; public relations
and public affairs; branding and identity; shopper and retail
marketing; health care communications; direct, digital, promotion
and relationship marketing; consulting, research and analytics;
branded content and entertainment; and specialist communications.
O&M services Fortune Global 500 companies as well as local
businesses through its network of more than 500 offices in 126
countries. It is a WPP company (NASDAQ: WPPGY). For more
information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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SOURCE Ogilvy