Charles & Colvard Expands Forever One Moissanite Collection with Emerald, Hearts and Arrows, Pear and Radiant Gemstones
February 16 2017 - 9:20AM
Business Wire
Experienced merchandiser joins Charles &
Colvard to expand product selection
Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and
leading worldwide source of created moissanite, today announced the
expansion of its Forever One™ moissanite collection with four
sought-after shapes: emerald, hearts and arrows, pear and radiant.
The company also now offers oval moissanite gemstones in additional
sizes. The debut of these popular cuts is the direct result of the
company’s innovative approach to product development.
Loose stones in emerald, hearts and arrows, pear and radiant
cuts are available in limited quantities to distributors and retail
partners through Charles & Colvard’s wholesale division, as
well as to consumers through the company’s e-commerce website
www.charlesandcolvard.com. Charles & Colvard now offers nine
shapes in Forever One moissanite: Asscher, cushion, emerald, hearts
and arrows, oval, pear, radiant, round and square brilliant.
“Our new masterfully cut Forever One stones extend Charles &
Colvard’s range of precisely calibrated gemstone shapes,” said
Charles & Colvard Senior Director of Merchandising Jose Ayala.
“Emerald, hearts and arrows, pear and radiant stones are
wonderfully suited for classic and traditional as well as modern
and contemporary jewelry designs. These fancy shapes allow us and
our customers to explore an array of new design options that
highlight the exceptional beauty and value of Forever One colorless
moissanite.”
Ayala recently joined Charles & Colvard to lead the
company’s moissanite merchandising strategy. Having worked within
premier organizations like Colombian Emeralds, Tiffany & Co,
Saks Fifth Avenue and HSN/Cornerstone Brands, he brings a clear
understanding of brand management to the company. Ayala has a keen
awareness of market trends and the ability to help create products
that meet the brand's vision. Under his merchandising direction,
Charles & Colvard believes it will set new standards in the
fine jewelry industry.
“We’re thrilled to have Jose join our team,” said Charles &
Colvard President and CEO Suzanne Miglucci. “He has an innovative
vision for the Charles & Colvard brand that includes expanded
assortments of fashion, fine and bridal jewelry. The launch of our
new Forever One shapes is a great platform for him to iterate on
our product selection to meet customer demand.”
With a refractive index of 2.65-2.69, moissanite exhibits more
brilliance than diamond and is among the hardest minerals on the
earth—more durable than sapphire, ruby or emerald. Forever One is
the highest quality lab created moissanite that eliminates the
artificial distinctions between value and beauty and offers
socially responsible fine jewelry to the consumer who is thinking
beyond traditional choices.
For more information about Charles & Colvard or to shop for
Forever One moissanite, please visit www.charlesandcolvard.com.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park
area of North Carolina, is the original creator and leading source
of Forever Classic™, Forever Brilliant® and Forever One™ moissanite
gemstones for fine jewelry. Moissanite is unique, available in
three color grades (colorless, near-colorless and faint color) and
produced from silicon carbide (SiC) crystals. Charles & Colvard
Created Moissanite® is sold with a Certificate of Authenticity and
Limited Lifetime Warranty to wholesale distributors, manufacturers,
retailers, TV shopping networks, and designers as loose stones or
set in a wide variety of quality metal setting options. Charles
& Colvard, Ltd. also sells direct to consumers through its
wholly owned operating subsidiary, charlesandcolvard.com, LLC and
through third-party marketplaces. Charles & Colvard, Ltd.’s
common stock is listed on the NASDAQ Global Select Market under the
symbol “CTHR.” For more information, please visit
www.charlesandcolvard.com.
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LaRue PRJessy Fofana, 732-667-7777jessy@laruepr.com
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