BOSTON, Feb. 15, 2017 /PRNewswire/ -- Millions of
athletes and fitness enthusiasts suffer from painful, unpredictable
muscle cramps that can derail performance and shake confidence. But
for a growing number of world-class athletes – which includes
Tim Reed, one of triathlon's
fiercest competitors and the reigning IRONMAN 70.3® champion – the
secret to preventing and treating exercise-induced muscle cramps
lies in a 1.7-ounce sports shot, called HOTSHOT®.
Reed, like many endurance athletes, is an avid user of
HOTSHOT. He is now an official brand ambassador for HOTSHOT
as well. Having struggled with muscle cramps throughout his career,
Reed's partnership with the scientifically proven sports shot
underscores how even the best-trained and most nutritionally-savvy
athletes need a solution for exercise-associated muscle cramps and
trust HOTSHOT to prevent cramps by stopping them where they start:
at the nerve.
Reed's earned top results throughout his career, including
multiple podium finishes, but was always left wondering 'what if?'
because he consistently had to back off his pace in races to avoid
full cramping. Aerobically he knew he had more to give, but
cramps continued to hold him back. Reed started racing with
HOTSHOT a year ago and, in 2016, had his most successful year of
his career with wins at the IRONMAN 70.3® Asia Pacific
Championship, IRONMAN® Australia
and the IRONMAN 70.3® World Championship. He credits HOTSHOT
not only for eliminating cramps, but also for giving him the
confidence needed to take his racing and performance to the next
level.
"When I use HOTSHOT, I can race cramp-free and it's been a real
game changer. I can go to another level of intensity when I'm
racing. There is no doubt in my mind that HOTSHOT contributed
enormously to my best-ever year of racing," said Reed.
Reed was first introduced to HOTSHOT by Craig 'Crowie'
Alexander, multiple IRONMAN® and IRONMAN 70.3® World Champion, and
fellow HOTSHOT user, who knew of Reed's long history of
cramping.
"I'm a twitchy, crampy sort of guy. I seem to be far more prone
to cramping than most people. I had tried everything - from
different conditioning of the muscles, maintaining a better
electrolyte balance, fascial release and much more. I saw a few
minor improvements, but definitely no breakthrough results until
HOTSHOT. I had come to accept that cramping was just
something I was always going to have to deal with – it was my
limiting factor – but then Crowie suggested I try HOTSHOT. I have
to admit that I was skeptical – as most triathletes are of new
products – but, I've been astonished at the results," said
Reed.
Invented by a Nobel Prize-winning neuroscientist/endurance
athlete, Rod MacKinnon, in
collaboration with a Harvard Medical
School neurobiology professor, Bruce Bean, HOTSHOT is
comprised of a proprietary formula of GMO-free organic ingredients
with a spicy kick. HOTSHOT is also NSF Certified for Sport® as well
as vegan and gluten-free. Consumed before, during or after
exercise, HOTSHOT facilitates the synchronization of
communication between the nerves and muscles thereby boosting an
athlete's Neuro Muscular Performance (NMP) to prevent and treat
muscle cramps.
Many existing "remedies" that target the muscle have limited
scientific evidence that they work. HOTSHOT is a brand new concept
in sports nutrition. It works by stimulating sensory nerves
to affect muscle function. No other consumer product has
demonstrated significant efficacy in mitigating muscle cramps. The
proprietary HOTSHOT formulation has been extensively tested in
clinical settings, as well as by amateur and world-class athletes
across endurance sports, track and field, professional football and
tennis.
HOTSHOT is available online at www.TeamHOTSHOT.com, on
Amazon.com and at select specialty retailers in California, Colorado, Illinois, Massachusetts and Texas. A single serve
bottle is $7 USD, while 6-bottle and
12-bottle packs are $35 and
$65 USD, respectively.
To learn more about HOTSHOT and the science around Neuro
Muscular Performance, visit www.TeamHOTSHOT.com. Join the
conversation on Facebook, Twitter and Instagram. To hear more from
Reed on why he trusts HOTSHOT, click here.
About HOTSHOT
Invented by Rod MacKinnon, a
Nobel Prize-winning neuroscientist and endurance athlete, in
collaboration with a Harvard Medical
School neurobiology professor Bruce Bean, HOTSHOT® is
the sports shot with a kick that is scientifically proven to
prevent and treat muscle cramps. A scientific breakthrough in
sports nutrition, HOTSHOT is a kick-ass proprietary
formulation of organic ingredients that boosts Neuro Muscular
Performance – how an athlete's nerves and muscles work together in
an optimal way. MacKinnon and Harvard
neurobiology professor Bruce Bean
spent several years calibrating this precise formulation of
Transient Receptor Potential (TRP) activator ingredients that
stimulate TRP ion channels in the mouth, esophagus and stomach that
directly influence and regulate nerve function.
Translation? HOTSHOT stops muscle cramps where they start
– at the nerve – allowing athletes to push harder, train longer and
finish stronger. HOTSHOT is a USDA Certified Organic
product that is non-GMO Project Verified and NSF Certified for
Sport®, as well as vegan and gluten-free. To learn more,
visit www.TeamHOTSHOT.com. HOTSHOT is a product of
Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq
FLKS).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/champion-triathlete-finds-solution-for-struggle-with-muscle-cramps-300408162.html
SOURCE HOTSHOT