LAKEWOOD, Colo., Feb. 7, 2017 /PRNewswire/ -- Natural Grocers
has redesigned its monthly circular to provide customers with a
content-focused, digitally-driven experience. The new good4u
Health Hotline Magazine will also be available in an expanded
28 page glossy print version that is being distributed to consumers
via direct mail and in-store, with circulation expected to exceed
750,000 by year end.
Additionally, the editorial content has a new direction and
voice designed to firmly establish Natural Grocers as America's
Health Education ExpertSM with monthly articles
featuring science-backed nutrition tips to help readers make
healthier food choices and lifestyle changes.
To see the new good4u Health Hotline Magazine, visit:
https://www.naturalgrocers.com/health-hotline-magazine
Natural Grocers introduces an interactive experience:
- The new good4u Health Hotline Magazine will prioritize social
sharing by making it easy for readers to click to share articles
and shopping deals.
- By using a digital flipbook design, the magazine can be easily
read on any device, from desktop to mobile.
- The digital version will include shareable nutrition education
videos to make the content even more engaging and to encourage
social sharing.
"The Health Hotline has been a staple of our brand for years, so
this new digital design allows us to connect with our customers
even more by giving them an experience they don't usually get from
a traditional grocery store," said Kemper
Isely, Natural Grocers' Co-President. "The new good4u Health
Hotline Magazine helps us reach our customers wherever they are, so
they can easily get the nutrition education they need along with
great deals that make shopping with us even more affordable."
The new good4u Health Hotline Magazine will feature:
- Science-backed educational content from some of the top voices
in health and nutrition
- Exceptional product deals offering prices even lower than
Natural Grocers' Always AffordableSM prices
- A new and improved digital experience that includes an email
version, downloadable digital flipbook magazine, and shareable web
content
- Vibrant paperback magazines available in-store and mailed to
consumers in each of Natural Grocers' store locations
- Easy to follow recipes and meal ideas for a variety of dietary
trends
- Featured stories from industry leaders such as Jack Challem,
"The Nutrition Reporter," and Ben
Greenfield, author of the New York
Times bestseller "Beyond Fitness."
- Educational articles called "A Nutrient to Know About"
featuring superfoods and supplements that make an impact on overall
health and vitality
To sign up for the email version of the Health Hotline visit:
https://www.naturalgrocers.com/products/on-sale/health-hotline/subscribe/
About Natural Grocers by Vitamin Cottage
Natural
Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com)
is a rapidly expanding specialty retailer of organic and natural
groceries, body care and dietary supplements. The company offers a
flexible, neighborhood-store format, affordable prices and free,
science-based nutrition education programs to help customers make
informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has more
than 3,000 employees and operates 132 stores in 19 states.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/natural-grocers-reinvents-its-monthly-circular-by-launching-a-content-driven-digital-version-of-the-health-hotline-300403472.html
SOURCE Natural Grocers by Vitamin Cottage Inc.