Sprint Depicts Verizon Customer Who Fakes His Own Death to Get Out of His Contract in Super Bowl LI Commercial
February 01 2017 - 12:00PM
Business Wire
Spot will air on FOX network during second
quarter
Today, Sprint (NYSE: S) unveiled its latest commercial, which
will air during the second quarter of the Super Bowl LI
broadcast.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170201005978/en/
Sprint's new commercial titled "Car"
humorously addresses the great lengths one might go to avoid a
pricey Verizon phone bill. (Photo: Business Wire)
The :30 commercial titled “Car” humorously addresses the great
lengths one might go to avoid a pricey Verizon phone bill.
“Car” illustrates that Verizon’s expensive bills are enough to
drive anyone over the edge. With this commercial, we find a guy who
is so fed up with paying too much for his wireless bill, he decides
to fake his own death to try to get out of his Verizon contract by
placing a mannequin behind the wheel of his car and pushing it off
a cliff. It seemed like a genius idea until Sprint customer Paul
shows up to offer a simpler alternative: Switching to Sprint – a
network that is within 1% reliability of Verizon and he can save
50% on his current Verizon rate1.
You may view the spot, which is available on Sprint’s YouTube
channel. In addition, help make Sprint one of this year’s favorite
Super Bowl commercials by visiting the USA Today Ad Meter to vote
on all of this year’s ads.
Following the initial run during the Super Bowl, an alternate
version of “Car” will air on TV. The brand also has a longer
version posting online. The media will air through the end of the
month.
“Sprint understands frustrated Verizon customers and so many
consumers face paying too much for their wireless bill and Sprint
is here to help,” said Roger Solé, Sprint chief marketing officer.
“There is no need for extreme measures...consumers can just switch
to Sprint and get 50 percent off most current AT&T and
Verizon rate plan prices all on Sprint’s award-winning reliable
network.”
The ad was created with New York-based advertising agency,
Droga5. This marks the first commercial work since the two
companies announced their partnership in November 2016.
"We're excited to share our first work for Sprint in the Super
Bowl,” said Matt Ian, executive creative director, Droga5. “It's a
humorous, Big-Gamey twist on the campaign Sprint is currently
running. We wanted to capture the helplessness of being trapped in
a cycle of insane fees, and let Verizon customers know Sprint is
the right option.”
A new campaign from Sprint and Droga5 will be unveiled in the
near future.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 59.5 million
connections as of Dec. 31, 2016, and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
About Droga5
Droga5 is a creative and strategic advertising agency
headquartered in New York, with an office in London. Founded in
2006, Droga5’s clients include Anheuser-Busch InBev, Belstaff,
Blizzard Entertainment, Blue Apron, Chase, Danone, Evian,
Georgia-Pacific, Google, HBO, Hennessy, Johnsonville, MailChimp,
Mondelēz International, The Nature’s Bounty Co., Pizza Hut,
Prudential, Reckitt Benckiser, Sprint, Trident, Under Armour,
UNICEF, Unilever, and the Y, among others. In 2013, leading global
entertainment agency WME made a significant investment in Droga5,
launching a strategic partnership to best serve each entity’s
clients. Droga5 has won Agency of the Year 11 times in the last 10
years and is the only agency to be named to Advertising Age’s
A-List over seven consecutive years. For more information, visit
droga5.com.
1 Discount applies to base monthly service plan only. Savings
with $5/mo/line AutoPay credit applied within 2 invoices. Discount
does not include competitor promotional or sale price. Carriers'
features differ. Plans exclude unlimited music and video streaming,
data carryover, and cloud options that other carrier plans may
offer. International features differ. Applies to Verizon Plan 8,
16, 24, 30, 40, 50 and 60GBs; and AT&T Mobile Share Advantage
10, 16, 25, 30, 40, 50 and 60GBs; Excludes unlimited data rate
plans. Savings until 1/31/18. Other monthly charges apply.
Offer/coverage not available everywhere or for discounted phones.
Subject to new-line, up to $30/line activation fee, credit, valid
port-in. Customer must choose from same porting carrier rate
card.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170201005978/en/
SprintDanielle Babbington,
949-748-3418Danielle.babbington@sprint.comorDroga5Marianne
Stefanowicz, 917-421-0380mstefanowicz@droga5.com
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