Sphere 3D launches U.S. go-to-market campaign featuring its Glassware 2.0 on Microsoft Azure
January 26 2017 - 9:02AM
Digital marketing and tele-sales campaign
launched to increase awareness of the company’s revolutionary
containerization technology
Sphere 3D Corp. (NASDAQ:ANY), a containerization,
virtualization, and data management solutions provider, today
announced that it has launched its second advertising and lead
generation campaign that showcases its containerization application
technology, Glassware 2.0™, currently deployed on Microsoft Azure.
The campaign highlights how the company’s Glassware 2.0 on
Azure offerings address a key issue with the migration and support
of legacy Microsoft Windows based business applications faced by
many CTOs and IT managers today.
The go-to-market campaign, which launched on
December 14, 2016, in the United States, introduces Sphere 3D’s
Glassware 2.0 on Azure solutions to a broad set of enterprises. The
campaign highlights the distinctive value proposition of Glassware
2.0; simple migration and deployment of legacy Windows business
applications that extends the investment and overall lifespan of
such apps. Typical “rip and replace” exercises for migrating legacy
applications are costly and extremely disruptive to current
workflows. This campaign highlights Sphere 3D’s technology to
the broader market as an innovative solution to this issue. The
campaign strategy has two phases:
- Phase 1: content syndication and digital ads running with
premium publishers that target an audience of 1 million IT
administrators and systems integrators.
- Phase 2: the prospects generated from the awareness campaign
will go to a tele-sales team to identify and qualify sales
prospects and leads.
“We are very pleased and extremely excited to
launch this go-to-market campaign,” said Peter Tassiopoulos,
president of Sphere 3D. “This opportunity to promote our Glassware
2.0 solutions currently available on Microsoft Azure gives us the
exposure and catalyst to allow us to deliver to the enterprise at
scale.” He continued by saying, “We’ve worked extensively within
the Microsoft ISV partner program over the past two years to
develop our technology solutions on Azure. This campaign is a
strong validation of our product readiness.”
“Sphere 3D’s Glassware 2.0 containerization and
virtualization technology on Microsoft Azure offers a flexible,
scalable migration tool for enterprise customers using
Windows-based business applications,” said Nicole Herskowitz,
Microsoft senior director of product marketing for Cloud platform
at Microsoft Corp. “Glassware 2.0 helps customers who want to
move to the Cloud, but also want to get the most out of their
investments in existing business applications.”
Glassware 2.0 powered solutions on Azure are
available for purchase today in the Azure Marketplace as G-Series
Cloud and also through Sphere 3D’s professional services as the
Exosphere powered by Glassware 2.0 solution. To learn more about
the Glassware 2.0 on Azure offerings:
- Visit the Glassware 2.0 product page at:
http://sphere3d.com/glassware-2-0-product/
- Go to the recently published Glassware 2.0 on Azure e-guide at:
http://www.microsoftpartnersolutions.com/sphere-3d
About Sphere 3DSphere 3D Corp.
(NASDAQ:ANY) delivers data management, and desktop and application
virtualization solutions via hybrid Cloud, Cloud and on premise
implementations through its global reseller network. Sphere
3D, along with its wholly-owned subsidiaries Overland Storage and
Tandberg Data, has a strong portfolio of brands including Glassware
2.0™, NEO®, RDX®, SnapCLOUD™, SnapServer®, SnapSync™ and V3®.
For more information, visit www.sphere3d.com. Follow us on Twitter
@Sphere3D, @overlandstorage, and @tandbergdata
Safe Harbor Statement This press
release contains forward-looking statements that involve risks,
uncertainties, and assumptions that are difficult to predict.
Actual results and the timing of events could differ materially
from those anticipated in such forward-looking statements as a
result of risks and uncertainties including, without limitation,
our inability to comply with the covenants in our credit facilities
or to obtain additional debt or equity financing; any increase in
our future cash needs; the Company’s ability to transfer the
listing of its common stock to the NASDAQ Capital Market due to its
failure to regain compliance with the NASDAQ Global Market listing
standards by January 30, 2017 and its ability to maintain
listing with such market; unforeseen changes in the course of
Sphere 3D’s business or the business of its wholly-owned
subsidiaries, including, without limitation, Overland Storage and
Tandberg Data; market adoption and performance of our products; the
level of success of our collaborations and business partnerships;
possible actions by customers, partners, suppliers, competitors or
regulatory authorities; and other risks detailed from time to time
in Sphere 3D’s periodic reports contained in our Annual Information
Form and other filings with Canadian securities regulators
(www.sedar.com) and in prior periodic reports filed with the United
States Securities and Exchange Commission (www.sec.gov). Sphere 3D
undertakes no obligation to update any forward-looking statement,
whether written or oral, that may be made from time to time,
whether as a result of new information, future developments or
otherwise, except as required by law.
Sphere 3D Media Contact:
Tina Brown
408-283-4731
media.relations@sphere3d.com
Sphere 3D Investor Contact:
The Blueshirt Group
Mike Bishop
Tel: +1 415-217-4968
mike@blueshirtgroup.com
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