LOS ANGELES, Jan. 18, 2017 /PRNewswire/ -- Octagon Sports
and Entertainment Network announced today that it has aligned two
of its premiere agencies that lead in entertainment experiential,
consumer engagement and communications programs, Rogers & Cowan
and FRUKT under the vertical leadership of Mark Owens, CEO and Rich
Davis, COO respectively. The combined offering
within the Interpublic Group's Octagon Sports and Entertainment
Network brings an unprecedented level of influence and relevance to
the Integrated Communications marketplace.
Together, the two agency brands are home to more than 250
entertainment marketing experts around the world. The combined
strengths of the two agencies creates a team of pop culture power
brokers working on behalf of brands and talent to provide access to
the music, touring, film, television, video gaming, technology,
fashion, digital content and location-based entertainment sectors,
all supported by best-in-class services informed by strong research
and analytics. The added connectivity and currency of representing
more than 150 A-list artists, athletes, influencers and musicians
is unique in the holding company model.
"This is a culmination of a long-term vision to bring together
and strengthen our collective pop culture brand and entertainment
services," said Rick Dudley,
Chairman and CEO of the Octagon Sports and Entertainment Network.
"Our new offices in Los Angeles
and London, refreshed branding and
updated websites reflect our investment in the people and culture
of both brands, and our confidence in Mark and Rich to take the
group to new heights."
"Our goal for clients like Mastercard, Delta, Cisco and Hasbro
will be to help navigate the complexity of the changing media and
digital landscape, and our knowledge of red carpets, festivals,
celebrities and our story telling expertise across content, digital
and social media will drive engagement and results for our clients,
said Mark Owens, CEO of the Rogers
& Cowan and FRUKT agencies. "As seasoned, informed experts on
all sides of a deal, we can help brands be great on any stage."
Rogers & Cowan, run by chairman Paul
Bloch and co-president's Alan
Nierob and Fran Curtis, is
known for their public relations representation of hundreds of
A-list talent, athletes, music acts, producers, directors and
global box office personalities ranging from Denzel Washington, Kevin
Costner, Vin Diesel, Brie
Larson, Felicity Jones, Riz Ahmad, John Boyega, Chris Pratt, will.i.am, Jerry Bruckheimer, Robert Zemeckis, The Rolling Stones,
Elton John, Juanes, David Beckham and Jimmie
Johnson. Under the stewardship of reputation,
publicity and marketing experts at Rogers & Cowan, its
long-time and rising star clients alike have garnered hundreds of
Oscar, Golden Globe, GRAMMY Awards and other kudos
collectively.
Rogers & Cowan also manages red carpets and pop culture
activations at the world's most recognized entertainment gatherings
including The GRAMMYs, The Latin GRAMMYs, MusiCares Person of the
Year Dinner, Emmy Awards, CMT Awards, Insomniac, Rock in Rio
USA, ComplexCon, CinemaCon, Movies
for Grownups, TEDx events, Zurich
International Film Festival, Huading Awards, Cameraimage, Saudi
Film Days, Elton John AIDS Foundation Academy Awards Viewing Party
and amfAR Cinema Against AIDS.
On the brand side, FRUKT and Rogers & Cowan curate and
activate pop culture partnerships and events for Fortune 500
entities including Cisco, The Coca-Cola Company, Delta Air Lines,
Hasbro, Marriott, Gibson Brands, Royal Caribbean, AARP Media
Properties and Universal Studios. FRUKT is known for forging
award-winning partnerships on behalf of brands including
Gwen Stefani and Justin Timberlake with Mastercard, and Cisco
with Live Nation.
The FRUKT management team, led by Dom Hodge, Chris Heath, and Jim
Robinson, Co-Managing Directors in the UK and Shirley Richter Hughes, Managing Director in the
US account for more than 80 years collectively developing
compelling brand experiences, evolving product integration,
negotiating influencer and talent deals, supervising creative
strategy, planning and content development working across every
entertainment discipline.
"We are excited to more closely align our creativity, strategic
planning and passion for pop culture at FRUKT with the powerful
access Rogers & Cowan has in the global content, film,
television, video gaming, fashion, music, touring and talent
arenas. Our clients, both current and future, will benefit from our
collective strength and holistic approach to their business needs,"
said Dom Hodge.
For more information, please visit www.rogersandcowan.com and
www.wearefrukt.com, or follow us on Twitter and Instagram via
@FRUKT and @RogersandCowan.
About Rogers & Cowan
Rogers & Cowan is
a leading entertainment PR and marketing communications agency
creating relevance for our clients in the cultural conversation and
connecting them to their audiences for greater levels of
engagement. The agency works with a diverse roster of clients
ranging from A-list celebrities to content creators to consumer
lifestyle brands to construct traditional and social media
campaigns that support brand initiatives.
http://www.rogersandcowan.com/
About FRUKT
FRUKT help brands entertain consumers and
become part of a dialogue in popular culture. It takes people's
passion for music and entertainment to create, develop and deliver
smart, strategic campaigns and partnerships that make a genuine,
measurable difference to brands. FRUKT lives and breathes music,
entertainment and culture. This passion inspires award-winning work
for brands who believe that music and entertainment provides
unrivalled potential to cut through to the heart of their
audience's lives. FRUKT has offices in New York and Los
Angeles, as well as the head office in London. They are part of the Octagon Sports
and Entertainment Network, in the Interpublic Group.
[NYSE:IPG]. www.wearefrukt.com, @FRUKT
About Octagon Sports and Entertainment Network
The
Octagon Sports and Entertainment Network, within the Interpublic
Group (NYSE: IPG), encompasses industry leaders Octagon, FRUKT,
Rogers & Cowan and Milkmoney. This formidable family of
agencies specializes in sports, entertainment and lifestyle
marketing and public relations for brands, athletes and
celebrities.
Headshots and New Rogers & Cowan Logo Available Upon
Request
CONTACT
Tracy
Thompson
Rogers & Cowan
310.854.8117
tthompson@rogersandcowan.com
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SOURCE Rogers & Cowan