JCPENNEY UNDERSCORES COMMITMENT TO ACTIVEWEAR WITH LAUNCH OF NIKE® SHOPS
January 17 2017 - 10:00AM
PLANO, Texas - (Jan. 17,
2017) - From athletes to fashion enthusiasts, activewear
continues to score big with shoppers, which is why JCPenney [NYSE:
JCP] and NIKE, Inc. (NYSE: NKE) have teamed up to create inspiring
Nike brand shop environments in over 600 JCPenney stores. The new
Nike shops boast pumped up visual elements featuring world-class
athletes and crisp signage to help shoppers find the best gear for
basketball, training, running and more. The shops also feature an
expanded assortment of apparel and accessories from one of the
world's leading activewear brands.
"Nike is immensely popular across
all categories and with the rapid rise of activewear and athletic
shoes, we want to have the best expression of Nike in any
department store," said John Tighe, chief merchant for JCPenney.
"JCPenney is an activewear destination, and by partnering with a
perception-shifting national brand like Nike, we can deliver both
the performance and athleisure products that customers want.
Shoppers browsing our new Nike environments will be both inspired
and motivated to take their athletic wardrobe to the next
level."
Anchored by an impressive Nike
swoosh sign suspended above the shop, JCPenney has dedicated 500
sq. ft. of space to the activewear giant in a prominent location
within the men's department. Motivating graphics of athletes adorn
the shop walls and updated fixtures, combined with dedicated
mannequins, present the merchandise in an inspiring light. The
iconic Nike logo is emblazoned throughout the shop and popular
activities, including basketball, training and running, are called
out with new signage to help customers shop quickly and easily. The
JCPenney and Nike teams worked closely together to test various
visual elements at a JCPenney store in Portland, Ore., to create
the inspiring environment for the men's department, now available
in 600 locations across the country. Similar visual elements are
available in select stores for women and kids.
Nike has a strong reputation for
athletic innovation, and its ability to infuse sportswear with
performance benefits appeals to a wide audience. The Nike shops
inside JCPenney boast stylish apparel and accessories for men who
are passionate about their sport. Fitness enthusiasts will find
everything they need to maximize their workouts including Dri-FIT
base layer pants, mesh shorts, jogger pants, moisture wicking
compression tees, performance socks and breathable hoodies. The
versatile selection of apparel is perfect for a casual weekend
outing or a high intensity workout. In addition to performance and
athleisure apparel, shoppers will also find an array of
accessories, including weighted jump ropes, water bottles, workout
gloves, gym socks and sweat bands.
Sneakers With
Sole
Nike athletic shoes for men are situated adjacent to the shop for
an easy, seamless shopping experience with over 100 locations
featuring enhanced visual elements consistent with the new men's
environment. With over 50 styles designed for running, training,
basketball and more, JCPenney features a strong statement of the
hottest Nike sneakers, including the Tanjun lifestyle shoe, to
complement the versatile selection of performance and athleisure
apparel. This spring, JCPenney will introduce even more
technologies and streetwear styles with popular outsoles.
Nike Scores Big
Online
To complement the availability of extended sizes in stores,
JCPenney offers shoppers more colors and size ranges of Nike
products for men, women and kids at jcp.com. For team enthusiasts,
The Sports Fan Shop boasts Nike brand apparel and gear in the top
college, NFL, MLB and soccer teams including a Dak Prescott Dallas
Cowboys game jersey for $99.95, a University of Southern California
2017 Rose Bowl Championship locker room t-shirt for $34.95 and a
Chicago Cubs 2016 World Series Champions hoodie for $74.95.
The Nike selection at JCPenney
will be featured throughout JCPenney marketing, including weekly
sales circulars, direct mail, email and social media. Nike
complements a robust assortment of fitness and athleisure brands
available at JCPenney, including the retailer's private brand,
Xersion®, and exclusive brand, MSX(TM) by
Michael Strahan.
For images, please visit:
http://www.jcpnewsroom.com/news-releases/2017/0117_jcpenney_launches_nike_shop.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images and
company information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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