BALTIMORE, Jan. 12, 2017
/PRNewswire/ -- (Nasdaq: SBGI) – "Full Measure with
Sharyl Attkisson," the weekly
investigative news program, is changing the Sunday morning news
media landscape as viewers across the country embrace unique,
honest and in-depth accountability reporting. Viewership in markets
where Full Measure airs, as reported by
Nielsen, has shown tremendous year-over-year growth. Between
November 2015 and November 2016, total household viewership for
Full Measure rose by 76%. In the key 25-54 demographic,
viewership jumped by 116% in the same period. The Sunday morning
show is now regularly outperforming cable news outlets such as CNN,
MSNBC, HLN, and CNBC based on viewership data in the 81 markets
where the program is seen.
"Viewers want an honest, unbiased presentation of the news, and
appreciate the hard work and dedication required to research and
uncover the truth regarding issues that impact their lives," said
Batt Humphreys, Full
Measure's Executive Producer. "Our own Rasmussen-conducted
polling showed that more than two-thirds of Americans didn't trust
the media during the election. We tell it like it is, and that
clearly resonates and is gaining momentum with Full
Measure's audience."
"Week after week, Full Measure continues to deliver
stories you won't see anywhere else. Viewers are coming to trust
our team for honest reporting and a commitment to accountability,"
said Scott Livingston, Vice
President of News for Sinclair, which produces Full Measure.
"It's not just about delivering the ratings. Full Measure
also delivers on our commitment to serious investigative
journalism."
On average, Full Measure is now seen in nearly 700,000
homes on a weekly basis.
"Any network or cable show that delivered this kind of growth in
a single year would be called a breakout success," Livingston said.
"Sinclair is producing a quality broadcast that is making America
take notice. In just its second season on the air, Full
Measure is now winning against its national competitors."
Full Measure with Sharyl
Attkisson
"Full Measure with Sharyl Attkisson" is a weekly broadcast focusing
on investigative, original and accountability reporting. The host
is Sharyl Attkisson, five-time Emmy
Award winner and recipient of the Edward R. Murrow award for
investigative reporting. She is backed by a team of award-winning
journalists. "Full Measure" features original reporting and
investigations each week on topics ranging from immigration to
government waste, national security concerns and whistleblower
reports on government abuse and misdeeds. "Full Measure" airs
Sunday on Sinclair stations nationwide, and is streamed live on
Sundays at 9:30 a.m. ET at
www.fullmeasure.news.
Sinclair Broadcast Group, Inc.
(Nasdaq: SBGI)
Sinclair is one of the largest
and most diversified television broadcasting companies in the
country. The Company owns, operates and/or provides services to 173
television stations in 81 markets, broadcasting 483 channels and
having affiliations with all the major networks. Sinclair is the
leading local news provider in the country, as well as a producer
of live sports content. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.