Angie's List Consumer Review Handling Process Certified as Fair and Impartial by Independent Audit
January 09 2017 - 4:32PM
Business Wire
An independent audit of how Angie’s List (Nasdaq: ANGI) receives
and displays reviews from consumers has again affirmed the
company’s fair and impartial operations.
The review, from international auditing firm BPA Worldwide, said
that Angie’s List authenticity controls “ensure that a service
provider’s participating in advertising or paid services has no
bearing on the handling of reviews.”
“We work exceptionally hard to provide consumers with highly
reliable information,” said Angie’s List Founder Angie Hicks. “This
outside check validates that our accountability process is robust
and fair and helps us deliver on that goal.”
BPA examined the information Angie’s List members submitted
about the service they received from local service professionals
between January and November 2016.
Angie’s List, which has more than 10 million verified consumer
reviews available for its members to use in making hiring
decisions, seeks an annual, independent audit as a check on its
internal accountability procedures. Those procedures include:
- Prohibiting anonymous reporting;
- Requiring affirmation that consumers
are reporting honestly on their own experiences;
- Prohibiting service professionals from
grading themselves or their competitors;
- Alerting service companies (free of
charge) to reports, so they are aware of what's being said;
- Encouraging service companies to
respond (free of charge) to give their side of the story; and
- Using proprietary technology and human
review to screen red flags or allegations of trying to manipulate
the system.
Service professionals who earn and can maintain high grades from
members, pass annual criminal background checks, offer special
member discounts and abide by Angie’s List stringent
customer-service standards are eligible to advertise their
services. Internal teams monitor the service companies’ grades and
performance to ensure they continue to meet eligibility
requirements.
BPA has conducted analysis of the Angie’s List process since
2007.
About Angie’s List
Finding a pro for a job well done is made easy online by
visiting Angieslist.com. More than 4.5 million members nationwide
use Angie’s List, a leading provider of reviews, offers and
information in more than 700 service categories, to help them
improve their homes. Built on a foundation of more than 10 million
verified reviews of local service, Angie’s List connects members
directly to its online marketplace of services and offers unique
tools and support designed to improve the local service experience
for both members and service professionals.
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+
years as a not-for-profit assurance service provider, BPA was
originally created by advertisers, advertising agencies and the
media industry to audit audience data used in the buying and
selling of advertising. Today, in addition to auditing data claims,
through its iCompli service, BPA verifies compliance to defined
government, industry, and organizational standards as well as
adherence to privacy, data protection and sustainability guidelines
and best practices. Performing nearly 2,600 annual audits of media
channels in over 30 countries, BPA is a trusted resource for
compliance and assurance services.
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version on businesswire.com: http://www.businesswire.com/news/home/20170109006321/en/
Angie’s ListCheryl Reed, 317-396-9134cherylr@angieslist.com
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