LAS VEGAS, Jan. 5, 2017 /PRNewswire/ -- Today at CES in
Las Vegas, Under Armour (NYSE: UA,
UAA) revealed a new revolutionary sleep and recovery system
including the brand's first-ever Athlete Recovery Sleepwear powered
by TB12™ and a new UA Record™ app experience, both designed to
improve sleep and overall athlete performance. UA Athlete Recovery
Sleepwear was developed in collaboration with Under Armour athlete
Tom Brady, who credits sleep as one
of the most important components to his training regimen. Along
with the brand's newly announced line of recovery-focused Record
Equipped running footwear, the Athlete Recovery Sleepwear will be
on display at Under Armour's booth at CES (#43912).
"At Under Armour our goal is to constantly innovate and uncover
new solutions that take performance to the next level," said
Kevin Haley, President of Innovation
and Category Management, Under Armour. "We are providing athletes
with untapped insight and guidance into the importance of sleep and
recovery in a way that's truly unique to Under Armour – with a
revolutionary Sleep Recovery System that was created for athletes,
by athletes."
Through the new UA Athlete Recovery Sleepwear, Brady and Under
Armour aim to provide all athletes with the off-field support that
will maximize their ability to perform. Under Armour has
incorporated the bioceramics technology–used and validated by
TB12–into a pattern lining the garments, which are designed to
maximize comfort and fit. The pattern includes special bioceramic
particles that absorb infrared wavelengths emitted by the body and
reflect back Far Infrared, helping the body recover faster while
promoting better sleep.
"I firmly believe that sleep and recovery are critical aspects
of an effective and holistic training program," said Tom Brady. "Proper sleep has helped me get to
where I am today as an athlete and it is something that I continue
to rely on every day. I am excited to partner with Under
Armour to bring game-changing sleepwear with the same bioceramics
technology I use to athletes all around the world."
Under Armour is also launching a major update to the UA Record
mobile app: a Sleep Recovery System. New features within UA Record
provide a deep understanding into an athlete's sleep schedule and
help users set smart guardrails and goals that put them on a path
towards sleep optimization. The Sleep Recovery System works by:
- Tracking sleep: Using UA Band, a phone or supported
third party sleep-tracking device, this feature automatically
monitors your sleep each night.
- Delivering detailed analysis: A proprietary 14-day Sleep
Score assesses the quality of sleep; requiring users to establish
consistent patterns of quality sleep to improve, while the
UA Body Clock establishes consistent bed/wake times.
- Custom coaching: UA Record offers timely reminders,
insights, and tips to provide direct guidance on how to improve
sleep habits and maximize recovery and performance.
By using the Athlete Recovery Sleepwear and UA Record together
as a system, athletes will be able to accelerate recovery time and
gain a deeper understanding of their sleep. As part of the system,
Brady also helped develop six steps to better sleep to further
educate athletes, which will be incorporated in retail packaging
and available on UA.com/TB12.
"By monitoring trends within our Connected Fitness communities,
we've seen an uptick in athletes who are adopting a 24/7 training
mentality, which led us to think about factors like sleep and
recovery and how important they are to overall performance," said
Mike Lee, Chief Digital Officer,
Under Armour. "This drove our focus to make all athletes better
through the science of sleep and recovery, and to unlock the
potential for athletes to use sleep as a weapon to reach their
absolute peak."
Under Armour's science-backed approach to sleep and recovery is
strengthened by a new collaboration with Johns Hopkins Medicine
centered around tracking, understanding and analyzing sleep
patterns. Under Armour has engaged a team of sleep experts at Johns
Hopkins Medicine who are working to study the effectiveness of
sustained patterns in improving overall sleep behaviors. This
in-depth evaluation on sleep comprises the first scientific study
powered by the Under Armour Connected Fitness platform and will
help shape the brand's sleep products and UA Record user
experience.
Under Armour has expanded its presence at CES this year with
unique programming, new core products and appearances from the
brand's arsenal of world-class athletes. Under Armour Founder
and CEO Kevin Plank will lead a
keynote presentation on Friday, January
6 from 3:00-4:00 p.m. PST to
discuss the brand's commitment to recovery and the newest chapter
of Under Armour Connected Fitness. A complete schedule of
programming, including athlete appearances from Michael Phelps, Bryce
Harper, Georges St-Pierre,
Natasha Hastings and Mikaela Mayer can be found at
https://blog.underarmour.com/gear/under-armour-ces-2017.
Under Armour's Athlete Recovery Sleepwear is priced from
$80 - $100 and is available now on
UA.com and at select Under Armour Brand Houses. The new line of
Record Equipped running footwear retails for $140.00 - $160.00 and is available for pre-order
now on UA.com, with a launch date of February 1. To get connected, download the UA
Record app on the App Store or on Google Play™.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel
and equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand's innovative
products are sold worldwide to athletes at all levels. The Under
Armour Connected Fitness™ platform powers the world's largest
digital health and fitness community through a suite of
applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The Under Armour global headquarters is in Baltimore, Maryland. For further information,
please visit the Company's website at www.uabiz.com.
Under Armour has two classes of publicly traded common stock
listed on the New York Stock Exchange: Class C stock trades under
the ticker symbol "UA" and Class A stock trades under the ticker
symbol "UAA". For more information about Under Armour's
stock, please visit the Company's Investor Relations website at
http://www.uabiz.com/investors.cfm.
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SOURCE Under Armour, Inc.